EE: no plans to drop T-Mobile, Orange brands

21 Aug 2012
Orange phone

Mobile giant reportedly set for massive rebranding

Everything Everywhere has again denied it plans to kill off the T-Mobile and Orange brands, following reports that the company will be renamed.

Ofcom today announced the joint venture between the two firms would be allowed to use its existing spectrum to rollout 4G services.

A source told Sky News that the separate T-Mobile and Orange brands would be killed off in October, while the name Everything Everywhere would be dropped in favour of something related to 4G.

All new customers would join the wider company, and existing users will be migrated over too, effectively killing off the two well-known brands in the UK.

We remain committed to our hugely successful brands Orange and T-Mobile and continue to invest in them for the foreseeable future

A spokesperson for Everything Everywhere has denied the claim. "It is well known that we ran a brand review last year," a spokesperson said. "The outcome of that brand review is confidential. However what we can say is that we remain committed to our hugely successful brands Orange and T-Mobile and continue to invest in them for the foreseeable future. Any suggestion otherwise is entirely speculative."

It's not the first time the report has circulated: six months ago, sources told The Times the company would drop the brands, but Everything Everywhere refuted the claims. It acknowledged that move was one of several considered during the brand review, which finished in October, but wouldn't say what the final decision was.

T-Mobile and Orange are already sharing networks, after the merger was finalised in 2010. Everything Everywhere is now the largest mobile operator in the UK, with 27m customers.

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