Skip to navigation
Latest News

Revealed: the best time to buy a tablet


By Stewart Mitchell

Posted on 20 Aug 2012 at 12:28

Buying a tablet at the lowest price is all about timing, according to analysis of prices across Europe - which showed some brands see retail prices drop further and faster than others.

Research from price comparison site Idealo - using figures from the UK and other European countries - showed that tablet prices were falling across the board, but buyers could pick up deeper discounts depending on the manufacturer and the time of year.

Bargain hunters should avoid high-demand periods such as Christmas, with average prices higher during the shopping rush. "The only period which non-Apple tablet PC prices increased was from the last quarter of 2011 to the first quarter of 2012," Idealo said. "Analysing the price data on a per month basis, the results show that the average prices of non-Apple tablets increased only during the holiday season, from November 2011 through January 2012."

Non-Apple tablet PCs decrease in price four times faster than Apple tablet PCs

Depending on the manufacturer, waiting four or five months for a particular model can make a large difference in the cost, with equipment from Archos dropping more than a quarter between February and June this year, the research found. "The average price of Archos tablet PCs declined the most from February to June 2012, decreasing by 27.2%," the company said. "Apple iPad prices decreased only 4.5% in the same period."

However, Asus tablets bucked that trend, with the average price of the company's hardware getting more expensive in recent months - reflecting newer models being released. "After a 3.5% price decrease from February to March 2012, the average price of Acer tablet PCs increased 10% from March to June 2012," the report said.

Apple average price

The price of Android tablets fell much more quickly than Apple's iPad, which was likely to hold its price for longer, the research found.

"Between quarter two of 2011 and quarter two of 2012, the average price of non-Apple tablet PCs declined 13.61%, while the average price for iPads decreased only 3.42%," Idealo said. "Non-Apple tablet PCs decrease in price four times faster than Apple tablet PCs."

Apple holds a 70% share of the tablet market, according to figures from IHS iSuppli, and price cuts can be manufacturers' only weapon in the fight against the iPad.

Subscribe to PC Pro magazine. We'll give you 3 issues for £1 plus a free gift - click here
User comments

Faulty logic.

"price cuts can be manufacturers' only weapon in the fight against the iPad."

Not true. The integration between the playbook and blackberry handsets is why I opted for that tablet.

By JamesD29 on 20 Aug 2012

Price is Proportional to Demand

Clearly, prices of non-Apple tablets falls quicker because they can't sell them at the higher prices in sufficient numbers. That's basic economics.

A secondary effect of course is that secondhand prices of iPads will hold up well compared to alternative tablets.

By SwissMac on 20 Aug 2012

Don't buy now!

The best time (in the next 6 months or so) to buy a Tablet will be when WindowsRT hits the streets.

Let's assume the sillier rumours (about poor performance, bad drivers etc) are false in which case those spiffy new Lenovo Tabs at $300-$400, Surface at "$199", etc. should help reduce the price of Tabs, including iPad....

By wittgenfrog on 20 Aug 2012

Supply and Demand.

You can demand a high price for as long as you have a supply of Diots to buy them at that price.

Or in Apple's case iDiots.

By synaptic_fire on 20 Aug 2012 when you need one.

The best time to buy a tablet is when you actually need one, just like a laptop, desktop or any other device. I very much doubt the release of the "surface" will have Apple worried enough to drop the price of the iPad.

By isofa on 20 Aug 2012

Windows RT - Really?

Do you really think that most buyers care what OS is on their tablet?

All they care about is that it looks good and does what they want it to do. The market is awash with tablets yet they come and go and don't command premium prices and the reason for that is people don't want them. They want an iPad

By njm1404 on 23 Aug 2012

Leave a comment

You need to Login or Register to comment.



Most Commented News Stories
Latest Blog Posts Subscribe to our RSS Feeds
Latest ReviewsSubscribe to our RSS Feeds
Latest Real World Computing


Sponsored Links

Your email:

Your password:

remember me


Hitwise Top 10 Website 2010

PCPro-Computing in the Real World Printed from

Register to receive our regular email newsletter at

The newsletter contains links to our latest PC news, product reviews, features and how-to guides, plus special offers and competitions.