Skip to navigation
Latest News

Acer: Microsoft Surface "negative" for PC market

surface

By Stewart Mitchell

Posted on 7 Aug 2012 at 08:50

Acer has launched a scathing attack on Microsoft over its plans to enter the hardware market with its Surface tablets.

Last month, Microsoft admitted it risked upsetting manufacturing partners with its own-brand tablets running Windows 8, due to launch in October.

Now Acer has said Microsoft's move into hardware would be "negative for the worldwide ecosystem".

In an interview with the Financial Times, the company said Microsoft was sending out mixed messages that could damage the relationship between hardware makers and the software firm.

Does it just want to show a new concept to the market  or is it going to get into the hardware business?

"Microsoft hasn’t given us a very clear picture," Campbell Kan, Acer’s president for personal computer global operations said. "Does it just want to show a new concept to the market and are they going to still work with [PC makers]  ...  or is it going to get into the hardware business?"

Late notice

Microsoft only warned Acer of the Surface news shortly before the plans were publicly unveiled, in marked contrast to the usual close partnership enjoyed by major hardware vendors during a new Windows release programme.

Acer and other companies are also still in the dark over the price points Microsoft will sell the devices at, the manufacturer said, making it is harder for rivals to plan their own device pricing.

Last month, Gartner tablet analyst Carolina Milanesi told PC Pro she believed the move into hardware was more about setting a standard for other tablet manufacturers to follow than an Apple-style hardware push, but that will be little comfort to nervous OEMs.

Is your business a social business? For helpful info and tips visit our hub.

Subscribe to PC Pro magazine. We'll give you 3 issues for £1 plus a free gift - click here
User comments

Nope

I'm sorry but I have zero sympathy for Acer.

Acer released Android tablets so they had their cake and eat every single bit. (Including crumbs).

When the ipad hit what did Acer bring to market on the Windows side? The Acer W500. That's it (Plus the Iconia Tab which cost far too much). No stylus support and actually broken out of the box with the well known (On the tablet forums) phantom click problem which, admittedly, was resolved. Where was the 1820ptz convertible? Where was ANY type of push to bring tablet centric products to market from Acer (Or any other oem)? They went with Android.

Once again, as above, Acer will not receive any sympathy from me and I imagine that their Windows 8/RT releases will also be the same tired excuse for hardware that we know and love.

P.s. Acer released 256Mb Vista desktops/laptops back in the day and who got the blame for slow systems... Microsoft.

By rhythm on 7 Aug 2012

Nope

I'm sorry but I have zero sympathy for Acer.

Acer released Android tablets so they had their cake and eat every single bit. (Including crumbs).

When the ipad hit what did Acer bring to market on the Windows side? The Acer W500. That's it (Plus the Iconia Tab which cost far too much). No stylus support and actually broken out of the box with the well known (On the tablet forums) phantom click problem which, admittedly, was resolved. Where was the 1820ptz convertible? Where was ANY type of push to bring tablet centric products to market from Acer (Or any other oem)? They went with Android.

Once again, as above, Acer will not receive any sympathy from me and I imagine that their Windows 8/RT releases will also be the same tired excuse for hardware that we know and love.

P.s. Acer released 256Mb Vista desktops/laptops back in the day and who got the blame for slow systems... Microsoft.

P.P.s It's taking a bit of time for comments to appear so I apologise if this is a double post

By rhythm on 7 Aug 2012

I have zero tolerance for people who post the same message SIX times!

By londonblue on 7 Aug 2012

@londonblue

there have been server side problems in the last day or so. I had something similar yesterday, with only a blank white page being displayed. This morning, I have 6 or 7 copies of the reply in the commnents!

I am with Rhythm on this. The OEM partners have had a decade to get their act together with Windows tablets and they haven't.

I also don't see them getting their knickers in a twist over Google's Nexus smartphones and tablets. I see the move from Microsoft in much the same vein at the moment.

By big_D on 7 Aug 2012

@pcpro

Unlike 'londonblue', I have some sympathy for 'rhythm' - except I wonder why you both hide behind pseudonyms on a serious professional forum!

PCPro really need to address this awful system if they want people to continue bothering to post. Kind of ironic in a forum for computing experts!) I know you have to do something about spam and trolls, but surely you could implement a white-list of regular contributors with non-abusive records? Also surely you could give better feedback when a message does need to be held for moderation? Also, the automated spam detection is HOPELESS, it seems to respond only to length of message (I predict this one will get blocked!)

By JohnAHind on 7 Aug 2012

Dear Acer

Instead of whinging, make something better.

By james016 on 7 Aug 2012

@JohnAHind

I agree!

By monotok on 7 Aug 2012

Linux

I do hope this means Manufactures will be more willing to give Ubuntu a proper chance!

By monotok on 7 Aug 2012

@londonblue

I apologise for posting that many times but the site did seem to be experiencing issues earlier in the day (Tested here in the UK and Holland). It was NOT my intention to post THAT many times

@JohnAHind: I must have joined PCPro around 10+ years back and I've stuck with the same account. I hope/think. I'm not hiding but thanks anyway :)

By rhythm on 7 Aug 2012

No sympathy

So Acer are now going to have to innovate and come up with a good idea to try and match Microsoft. No wonder the head of Acer is scared because all they produce cheap rubbish anyway!

By EagleHasLanded on 7 Aug 2012

On a plate

Acer want it on a plate. If they are one of Microsoft's top tier partners then why wouldn't MS$ not tell them what was going on , perhaps its because the whole PC market needs a kick up the backside. If Acer don't like the heat (or even possibly some comptetition) then they have my vote to either innovate or get out of the marketspace.

By GrahamAH on 7 Aug 2012

@rhythm

Completely agree. Acer (and the other hardware manufacturers) have had their chance and consistantly produced rubbish.

High time MS gave them all a kick up the bum.

PS: Don't worry about the multiple posts it's an issue with the PC Pro site.

By Grunthos on 7 Aug 2012

acer in the hole

judging from Campbell Kan and AT Wang's comments, THEY are Acer's biggest problem not Microsoft's excellent-looking Surface. If Acer ceased to exist who would miss them? Clowns.

By gavmeister on 8 Aug 2012

MS needs to follow-through now

This second tirade from Acer indicates that MS has hit upon a potentially winning fomula.

Having stirred the pot, and gained their attention, MS must deliver significant quantities of 'Surface' Tablets WORLDWIDE, starting on October 26th.

Acer et al had ample opportunities to produce Tablets using Windows, starting with XP. They mainly chose not to, or produced dross. Various vertical market & specialist makers like Motion Computing made pretty good Tablets, but these were pricey....

The slew of totally rubbishy over-priced Android Tablets that 'escaped' from people like Acer were\are awful. Sooo bad they couldn't possibly have been 'released'. That's why Apple has chosen to sue Samsung - their Tablets (&'phones) are usually pretty good.

Why on earth should MS want to rely on a bunch of manufacturers so incompetent that left alone they couldn't manage to produce anything that could compete with iPad, even with a 'Free' OS?

The age of the original 'PC' seems to be coming to an end and with it the traditional role of the OEM manufacturer. Apple's 'control-freak' business model is just too compelling to be ignored, especially by MS.

By wittgenfrog on 8 Aug 2012

Let the Surface surface!

A kick in butt can work so let's see if the likes of Acer et al can make a positive response now. I would expect Samsung to produce a class product based on their Apple rotting tablets. My early experience with a W7 HP pen enabled tablet pc was good, so I am expecting great things if I can use my legacy programmes on a Galaxy Tab style piece of kit.

By Mike01Hu on 9 Aug 2012

@wittgenfrog

'The age of the original 'PC''is not coming to an end. I am my own OEM; build it yourself with the bits you want or pay somebody for what they say you need.

By Gz_jlatty085a0e2 on 10 Aug 2012

Leave a comment

You need to Login or Register to comment.

(optional)

advertisement

Most Commented News Stories
Latest Blog Posts Subscribe to our RSS Feeds
Latest ReviewsSubscribe to our RSS Feeds
Latest Real World Computing

advertisement

Sponsored Links
 
SEARCH
Loading
WEB ID
SIGN UP

Your email:

Your password:

remember me

advertisement


Hitwise Top 10 Website 2010
 
 

PCPro-Computing in the Real World Printed from www.pcpro.co.uk

Register to receive our regular email newsletter at http://www.pcpro.co.uk/registration.

The newsletter contains links to our latest PC news, product reviews, features and how-to guides, plus special offers and competitions.