Lenovo targets European market with ex-CEO of Acer
By Nicole Kobie
Posted on 2 Apr 2012 at 11:55
Lenovo has named Acer's former CEO as head of Europe, as the Chinese PC maker looks to grab market share in the region.
Gianfranco Lanco quit Acer last year, following an acrimonious dispute with the board over the company's strategy.
Last September, rival Lenovo announced it had hired Lanco in a consulting role, which has now been extended to president of Lenovo EMEA.
EMEA is a strategically critical market for us
Lenovo said the appointment is part of its efforts to become a top three PC maker in Europe by next year. It currently holds fifth spot in Europe with 8.7% market share, according to Gartner, and isn't in the top five in the UK.
“EMEA is a strategically critical market for us," Lanco said. "We must maintain our commercial leadership – we are number one in the world in commercial – while dramatically expanding our consumer and SMB presence across the region."
"This will help us achieve 10% share in the top ten countries in EMEA and realise our longer term objective of becoming a top three player in EMEA,” he added.
He said Lenovo has remained "consistent" throughout the "turmoil and uncertainty" in the PC market over the past year, saying the firm would focus on growing its ThinkPad line and extending its IdeaPad consumer products across Europe.
Lenovo's chairman and CEO Yuanqing Yang refuted the idea mooted by Apple's Steve Jobs that the industry was entering the "post PC" era, with sales of tablets and smartphones growing faster than laptops and desktops.
“For Lenovo, we recognise we are entering a new era – the PC-plus age – in which the PC remains central to the digital lives of millions of people and business and at the heart of an ecosystem of tablets, smartphones and smart TVs," he said in a statement.
Is your business a social business? For helpful info and tips visit our hub.
Sense at last
At least he understands the market.
The tablets and smartphones are great, but they are no substitute for a "real" computer for a lot of people, they are an extension.
By big_D on 2 Apr 2012
Refute does not mean deny!
We may or may not be in "post PC" era, but Yang has not refuted this, he has only denied it!
'Refute' means to 'prove to be false or incorrect'. Deny means to 'declare untrue'. Language is worth defending when sloppy use blurs important distinctions and this is such a case!
By JohnAHind on 2 Apr 2012
Just don't take your eye off the ball.
Lenovo have a reputation for quality kit, as long as they are not tempted to cut costs to drive low price points this can only be good for them.
By JStairmand on 2 Apr 2012
- 20 years of PC Pro: our best covers
- Why we've closed the PC Pro forums
- How to turn off Google Location Tracking
- 20 years of PC Pro: our greatest review mistakes
- 20 years of PC Pro: our first A-List
- Wikipedia's "right to be forgotten" protest hits the wrong note
- 3D printing hits the high street for plastic selfies
- 20 years of PC Pro: What amazed us in our first issue
- How Google Glass ruined my lunch hour
- Smartphone battery packs: can a USB power pack beat the festival battery blues?
- How to sell more ebooks on Amazon
- 10 ways to make your business more secure
- Top five VoIP mistakes
- How to add in-app purchasing to an iPhone, Android or Windows app
- Remote-control ransomware: TeamViewer and software hardball
- Why laptops with serial ports matter to the Internet of Things
- Make your mobile battery last longer
- Small steps into handling Big Data
- Nexus 5: does it really run stock Android?
- How to get broadband to a garden office