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Lenovo targets European market with ex-CEO of Acer

Lenovo laptops

By Nicole Kobie

Posted on 2 Apr 2012 at 11:55

Lenovo has named Acer's former CEO as head of Europe, as the Chinese PC maker looks to grab market share in the region.

Gianfranco Lanco quit Acer last year, following an acrimonious dispute with the board over the company's strategy.

Last September, rival Lenovo announced it had hired Lanco in a consulting role, which has now been extended to president of Lenovo EMEA.

EMEA is a strategically critical market for us

Lenovo said the appointment is part of its efforts to become a top three PC maker in Europe by next year. It currently holds fifth spot in Europe with 8.7% market share, according to Gartner, and isn't in the top five in the UK.

“EMEA is a strategically critical market for us," Lanco said. "We must maintain our commercial leadership – we are number one in the world in commercial – while dramatically expanding our consumer and SMB presence across the region."

"This will help us achieve 10% share in the top ten countries in EMEA and realise our longer term objective of becoming a top three player in EMEA,” he added.

He said Lenovo has remained "consistent" throughout the "turmoil and uncertainty" in the PC market over the past year, saying the firm would focus on growing its ThinkPad line and extending its IdeaPad consumer products across Europe.

PC-plus era

Lenovo's chairman and CEO Yuanqing Yang refuted the idea mooted by Apple's Steve Jobs that the industry was entering the "post PC" era, with sales of tablets and smartphones growing faster than laptops and desktops.

“For Lenovo, we recognise we are entering a new era – the PC-plus age – in which the PC remains central to the digital lives of millions of people and business and at the heart of an ecosystem of tablets, smartphones and smart TVs," he said in a statement.

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User comments

Sense at last

At least he understands the market.

The tablets and smartphones are great, but they are no substitute for a "real" computer for a lot of people, they are an extension.

By big_D on 2 Apr 2012

Refute does not mean deny!

We may or may not be in "post PC" era, but Yang has not refuted this, he has only denied it!

'Refute' means to 'prove to be false or incorrect'. Deny means to 'declare untrue'. Language is worth defending when sloppy use blurs important distinctions and this is such a case!

By JohnAHind on 2 Apr 2012

Just don't take your eye off the ball.

Lenovo have a reputation for quality kit, as long as they are not tempted to cut costs to drive low price points this can only be good for them.

By JStairmand on 2 Apr 2012

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