Google to optimise Android to run on Intel
By Darien Graham-Smith in San Francisco
Posted on 13 Sep 2011 at 19:29
Future versions of Android will be fully optimised for Intel’s x86 architecture, promising a smoother ride for mobile phones and tablets based on Atom processors.
Andy Rubin, Google’s senior vice president of mobile, appeared on stage at IDF alongside Intel CEO Paul Otellini to announce “the continuation of our strategic alliance”.
“We’re going to collaborate very closely to make sure Android is optimised the best it possibly can be, at very low levels, for Intel architecture,” Rubin affirmed. “I’m very excited to be here and very excited about working closely with colleagues and engineers at Intel.”
You saw how fast Android took share from Apple. So good products on good platforms can still make a difference
A new focus on Android
Intel’s enthusiasm for Android has grown noticeably since last year, when it was promoting the MeeGo Linux distribution for low-power devices. Otellini admitted that the change of focus has been at least partly down to Nokia’s abandonment of MeeGo in favour of Windows Phone 7.
“The original target was Nokia. It was supposed to ship in Q4 [of 2011],” he recounted. “Obviously Nokia shifted left, and our major partner disappeared.”
But Otellini remained optimistic about Intel’s future in the mobile market.
“We lost six months; but we’ve shifted the OS, we’ve shifted the customers and we’re up and running. In the smartphone business it’s not established, ultimately, who’s going to win or lose. You saw how fast Android took share from Apple. So good products on good platforms can still make a difference in this industry – and we hope to be one of them.”
Atom-based reference hardware
To demonstrate the viability of Intel-based mobile devices, Otellini demonstrated a smartphone and a tablet, both based on the Medfield Atom platform, running Android. He was, however, unable to announce any commercial products.
“I can’t give you details on timelines etc. for Intel smartphones,” he apologised. “I can’t give you the manufacturers until they’re public. But we’re looking at multiple manufacturers worldwide, and the first phones that we will be shipping will all be Android based. Hence the importance of the collaboration with Google.”
This isn’t the first time the company has promised Atom-based handsets; back in May 2010 it was demonstrating sample smartphones based on the Moorestown Atom platform, none of which ever made it into the shops.
Asked by one delegate why this time would be different, Otellini gave a bullish answer: “What’s different this time? We’ve finally got it right. Over the last few years, Intel has learned a lot of things about smartphone silicon and system design, and how to best apply the strengths of what we’re learning.”
“Our goal is not easy, but it’s very simple,” he stated. “We want to make Intel architecture the platform of choice for smartphone systems.”
Is your business a social business? For helpful info and tips visit our hub.
not easy, but very simple
Is that the corollary of "it's not hard, just complicated".
By milliganp on 13 Sep 2011
Android's stealing part of everyone's show...
Not only has Android stolen market share from Apple, but with a large share of the future of computing destined to be done on tablets, they've started to worry Microsoft too. The trend isn't lost on them either, judging from their complete departure from the traditional desktop in the Windows 8 release shifting toward a tablet based touch screen model. Finally we'll begin to see large scale competition in the OS marketplace. That's a good thing!
By petey on 15 Sep 2011
- Windows 8.1 Update: an abject surrender
- The insane economics of Sky Now TV
- No such thing as a free app... so pay up if you want quality
- Time to outlaw crapware-laden installers
- Windows Phone 8.1 video: hands-on
- Office for iPad: key information
- Why every PC buyer owes Richard Durkin a debt of gratitude
- HTC One M8 vs Samsung Galaxy S5: 2014's big-hitters compared
- Windows XP end of life: key information
- Cut out the broadband jargon? What jargon?
- Make your mobile battery last longer
- Small steps into handling Big Data
- Nexus 5: does it really run stock Android?
- How to get broadband to a garden office
- How to write your company's IT security policy
- Raspberry Pi and Wolfram: a must-have for every child
- Could you get by with Office Web Apps?
- The best Android antivirus apps for 2014
- Headings vs headers: how to use both in Word
- Windows Server 2012 R2: how the Datacenter edition could change SMBs