Apple rethinks in-app subscription price rules
By Stewart Mitchell
Posted on 9 Jun 2011 at 14:14
Apple appears to have made a u-turn in its in-app subscription pricing policy on the App Store.
The in-apps subscriptions service was launched in February, but it came with restrictions.
Not only did a 30% cut of sales go to Apple, but CEO Steve Jobs stressed that “if a publisher is making a subscription offer outside of the app, the same or better offer [must] be made inside the app, so that customers can easily subscribe with one-click right in the app”.
Some content companies threatened to sue, and the fact that publishers had to sell in-app content at their lowest possible price was cited as one reason that the Financial Times recently scrapped its iOS app and replaced it with an HTML5-based web app designed for the iPhone and iPad.
But Apple has now changed its developer guidelines, with the relevant section now stipulating only that publishers can't link directly to another payment platform from their in-app services.
According to reports, the revised App Store Review Guidelines say that “apps can read or play approved content that is sold outside of the app as long as there is no button or external link in the app to purchase the approved content”.
"stipulating only that publishers can't link directly to another payment platform from their in-app services"
But Apple still get their 30%?
Hey, those Rolls Royce's don't run on fresh air y'know.
By Lacrobat on 9 Jun 2011
How would Apple get 30% if the purchase was made externally? Seems to me that all this means is that if you click/touch something in an App to buy content then you have to go through their system which is fair enough as you would be using Apple's payment system. If you are a bigger player then you can run your own payment and delivery system, but the user has to type a web address into their browser to get to it.
By Shuflie on 9 Jun 2011
I'm so glad...
I'm not tied up with Apples over hyped stuff. So apple backs down a little but your still in apple world. Still can't believe that Apple has the bare cheek to dictate the price that products outside its walled prison should be sold at.
By Ajamu1 on 9 Jun 2011
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