Amazon to sell ad-supported Kindle
By Nicole Kobie
Posted on 12 Apr 2011 at 08:34
Amazon has unveiled an ad-supported version of the Kindle eBook reader, knocking $25 off the price.
From 3 May, Amazon will sell a "Kindle with Special Offers" for $114. It will be exactly like a regular Wi-Fi Kindle, except Amazon will run ads on the screensaver page and along the bottom of the home screen - but not inside books.
"We're working hard to make sure that anyone who wants a Kindle can afford one," said Jeff Bezos, Amazon.com CEO.
The first companies to buy screensaver ads are Buick, Olay and Visa.
Alongside the more standard advertisements, Amazon will also list "special offers" such as a half-price Amazon gift card, discounted MP3 albums, and free books.
Amazon also announced AdMash, an application and website that lets Kindle users vote on their favourite "sponsored" screensavers, to let the company figure out what sorts of images users are happy to see on their e-ink screens.
Amazon is pushing for another revenue stream at a time when the Kindle is already a big success, outselling new paperbacks on the retail site and helping drive sales to $13 billion last quarter.
The ad-supported Kindle will initially only be available in the US. A spokeswoman said the offer would not be extended to the UK, but wouldn't say if that may or may not happen in the future.
Is your business a social business? For helpful info and tips visit our hub.
Really? $25, what use is that?
I would expect the device to be free to put up with the ads.
Anyone able to rustle up the money for the discounted one could surely find the extra $25 to go ad free!
By omnisvalidus on 12 Apr 2011
Being an ad-pimp is not lucrative enough to be generous then...
By cheysuli on 12 Apr 2011
May 4th Ad supported Kindle cracked
You can read the jailbreak / hack headline now.
Ad Support Kindle made to run without Ads :)
By saqib_ on 12 Apr 2011
Cost saving vs cost of e-books
Given that the £15 saved is about the same as 2 or 3 e-book versions of current bestsellers, it doesn't really seem worth it!
By halsteadk on 12 Apr 2011
I think i'd go for..
The slightly more expensive ad-free version thanks very much.
How long before they think you have to view an ad every 10 pages. Just what you need in the middle of a suspense-filled final chapter, or technical manual.
By Mike1412 on 12 Apr 2011
Unless the discounts are regular, it doesn't seem worth it.
By tech3475 on 12 Apr 2011
- Eric Schmidt on the double-edged smartphone: friend and foe
- Getty joins the race to the bottom
- Hour of Code: five steps to learn how to code
- Sony Xperia Z2 Tablet review: first look
- Sony Xperia Z2 review: first look
- Samsung Galaxy Gear 2 review: first look
- Nokia XL review: first look
- Samsung Galaxy S5 review: first look
- Nokia X review: first look
- Censorship by copyright: Myles Powers and abuse of DMCA takedowns
- Windows Server 2012 R2: how the Datacenter edition could change SMBs
- Invoices and VAT: how to set up your documents correctly
- Nexus 5 vs Samsung Galaxy S4 Active: the best phone for avoiding screen burn
- How much is a social user worth?
- The key to choosing a secure password
- Thunderbolt Bridge: a fast Mac migration tool
- Should you advertise on Twitter?
- How to track a lost smartphone
- Self-publishing success: the best way to sell your book
- 1.6TB SSD: why would you need one?