Amazon to sell ad-supported Kindle
By Nicole Kobie
Posted on 12 Apr 2011 at 08:34
Amazon has unveiled an ad-supported version of the Kindle eBook reader, knocking $25 off the price.
From 3 May, Amazon will sell a "Kindle with Special Offers" for $114. It will be exactly like a regular Wi-Fi Kindle, except Amazon will run ads on the screensaver page and along the bottom of the home screen - but not inside books.
"We're working hard to make sure that anyone who wants a Kindle can afford one," said Jeff Bezos, Amazon.com CEO.
The first companies to buy screensaver ads are Buick, Olay and Visa.
Alongside the more standard advertisements, Amazon will also list "special offers" such as a half-price Amazon gift card, discounted MP3 albums, and free books.
Amazon also announced AdMash, an application and website that lets Kindle users vote on their favourite "sponsored" screensavers, to let the company figure out what sorts of images users are happy to see on their e-ink screens.
Amazon is pushing for another revenue stream at a time when the Kindle is already a big success, outselling new paperbacks on the retail site and helping drive sales to $13 billion last quarter.
The ad-supported Kindle will initially only be available in the US. A spokeswoman said the offer would not be extended to the UK, but wouldn't say if that may or may not happen in the future.
Is your business a social business? For helpful info and tips visit our hub.
Really? $25, what use is that?
I would expect the device to be free to put up with the ads.
Anyone able to rustle up the money for the discounted one could surely find the extra $25 to go ad free!
By omnisvalidus on 12 Apr 2011
Being an ad-pimp is not lucrative enough to be generous then...
By cheysuli on 12 Apr 2011
May 4th Ad supported Kindle cracked
You can read the jailbreak / hack headline now.
Ad Support Kindle made to run without Ads :)
By saqib_ on 12 Apr 2011
Cost saving vs cost of e-books
Given that the £15 saved is about the same as 2 or 3 e-book versions of current bestsellers, it doesn't really seem worth it!
By halsteadk on 12 Apr 2011
I think i'd go for..
The slightly more expensive ad-free version thanks very much.
How long before they think you have to view an ad every 10 pages. Just what you need in the middle of a suspense-filled final chapter, or technical manual.
By Mike1412 on 12 Apr 2011
Unless the discounts are regular, it doesn't seem worth it.
By tech3475 on 12 Apr 2011
- 20 years of PC Pro: our best covers
- Why we've closed the PC Pro forums
- How to turn off Google Location Tracking
- 20 years of PC Pro: our greatest review mistakes
- 20 years of PC Pro: our first A-List
- Wikipedia's "right to be forgotten" protest hits the wrong note
- 3D printing hits the high street for plastic selfies
- 20 years of PC Pro: What amazed us in our first issue
- How Google Glass ruined my lunch hour
- Smartphone battery packs: can a USB power pack beat the festival battery blues?
- How to sell more ebooks on Amazon
- 10 ways to make your business more secure
- Top five VoIP mistakes
- How to add in-app purchasing to an iPhone, Android or Windows app
- Remote-control ransomware: TeamViewer and software hardball
- Why laptops with serial ports matter to the Internet of Things
- Make your mobile battery last longer
- Small steps into handling Big Data
- Nexus 5: does it really run stock Android?
- How to get broadband to a garden office