Skip to navigation
Latest News

Amazon to sell ad-supported Kindle

Kindle with ads

By Nicole Kobie

Posted on 12 Apr 2011 at 08:34

Amazon has unveiled an ad-supported version of the Kindle eBook reader, knocking $25 off the price.

From 3 May, Amazon will sell a "Kindle with Special Offers" for $114. It will be exactly like a regular Wi-Fi Kindle, except Amazon will run ads on the screensaver page and along the bottom of the home screen - but not inside books.

"We're working hard to make sure that anyone who wants a Kindle can afford one," said Jeff Bezos, CEO.

The first companies to buy screensaver ads are Buick, Olay and Visa.

Alongside the more standard advertisements, Amazon will also list "special offers" such as a half-price Amazon gift card, discounted MP3 albums, and free books.

Amazon also announced AdMash, an application and website that lets Kindle users vote on their favourite "sponsored" screensavers, to let the company figure out what sorts of images users are happy to see on their e-ink screens.

Amazon is pushing for another revenue stream at a time when the Kindle is already a big success, outselling new paperbacks on the retail site and helping drive sales to $13 billion last quarter.

The ad-supported Kindle will initially only be available in the US. A spokeswoman said the offer would not be extended to the UK, but wouldn't say if that may or may not happen in the future.

Subscribe to PC Pro magazine. We'll give you 3 issues for £1 plus a free gift - click here
User comments


Really? $25, what use is that?

I would expect the device to be free to put up with the ads.

Anyone able to rustle up the money for the discounted one could surely find the extra $25 to go ad free!

By omnisvalidus on 12 Apr 2011

£15 cheaper?

Being an ad-pimp is not lucrative enough to be generous then...

By cheysuli on 12 Apr 2011

May 4th Ad supported Kindle cracked

You can read the jailbreak / hack headline now.

Ad Support Kindle made to run without Ads :)

By saqib_ on 12 Apr 2011

Cost saving vs cost of e-books

Given that the £15 saved is about the same as 2 or 3 e-book versions of current bestsellers, it doesn't really seem worth it!

By halsteadk on 12 Apr 2011

I think i'd go for..

The slightly more expensive ad-free version thanks very much.
How long before they think you have to view an ad every 10 pages. Just what you need in the middle of a suspense-filled final chapter, or technical manual.

By Mike1412 on 12 Apr 2011

Unless the discounts are regular, it doesn't seem worth it.

By tech3475 on 12 Apr 2011

Leave a comment

You need to Login or Register to comment.



Most Commented News Stories
Latest Blog Posts Subscribe to our RSS Feeds
Latest ReviewsSubscribe to our RSS Feeds
Latest Real World Computing


Sponsored Links

Your email:

Your password:

remember me


Hitwise Top 10 Website 2010

PCPro-Computing in the Real World Printed from

Register to receive our regular email newsletter at

The newsletter contains links to our latest PC news, product reviews, features and how-to guides, plus special offers and competitions.