Apple's iPad 2 launch: live
By Nicole Kobie
Posted on 2 Mar 2011 at 09:48
Apple is set to unveil the next version of the iPad - and we'll have all the news from the press conference from 6pm.
Click here for the full news about the Apple iPad 2.
The iPad 2 is expected to keep the 10in form factor, but be lighter and feature a faster processor. Apple is also expected to add a camera for FaceTime video chat.
However, reports suggest the iPad 2 will be little more than a minor upgrade, and we should all actually wait for the iPad 3.
And, of course, there's much speculation about whether Steve Jobs will take to the stage himself to unveil the new tablet.
We're live from the UK press conference. The most recent updates will be at the top.
- That's all for us then: look for the full news story on the site shortly. Thanks for following along with us, and let us know what you think of the iPad 2 below.
- Back to Jobs. "It's in Apple's DNA that technology is not enough," he says, explaining tech needs to be married with liberal arts to create these post-PC devices. He's back to knocking rivals, saying they don't get that tablets need to be "even easier to use than a PC," and software and hardware need to integrate. "We think we're on the right track with this... I think we stand a pretty good chance of being pretty competitive in this market."
- Showing a video now: looks like that's all the features. So no Thunderbolt, then?
- Back to Jobs... Garageband for iPad "is no toy, you can use it for real work." It will cost $4.99 and on the App Store 11 March.
- Garageband also features "smart instruments" that let you play chords on a guitar with the touch of a button when you don't actually know how. "They're like musical training wheels, and make it so you can't play a wrong note."
- Virtual drum kit. "Another great feature of these drums is you kids can play them... with the headphones in."
- Xander Soren, director of music marketing, showing off the grand piano in Garageband. Uses accelerometer to measure how hard you want to play.
- Now, Garageband for iPad, with touch instruments.
- Says iMovie arrives on App Store 11 March for $4.99.
- Jobs is back. "It's awesome." Well, he would say that. "It blows my mind, this stuff."
- Showing video editing, as well as sound effects, on the iPad 2. Touch looks like a slick way to edit movie clips.
- Randy Ubillos, chief architect, now on the stage, to demo iMovie for iPad. Says it works on iPhone 4 and iPod Touch as well.
- Steve Jobs back on stage, unveils iMovie for iPad.
- iOS 4.3 comes 11 March, for iPhone 4 and 3GS, as well as 3rd and 4th gen iPods.
- More iOS 4.3: PhotoBooth software for messing around with photos. FaceTime comes to iPads, for talking to iPhone, iPods, and Macs. Now you can see your friends' faces in even more detail: "It feels very personal," says Apple's Scott Forstall in demo. We'll leave it to you if that's a good thing or not.
- Other iOS 4.3 improvements... For iPhone users, you can share 3G internet connection over Wi-Fi to other devices, letting you make a personal hotspot.
- New iOS, version 4.3: brings better Safari performance, running JavaScript twice as fast as before; iTunes home sharing, for wireless streaming from other devices; and AirPlay improvements, for working with Apple TV.
- The cases come in 10 different covers; $39 for polyurethane and $69 for leather.
- Now, something called smart covers, a case that's been designed alongside the product. It bends and folds into a stand, but only covers the glass, so it doesn't add much to the weight or width. Wakes up the tablet automatically when it's removed, and is held on with magnets. Jobs is so excited by how "cool" this is, that we get a video of it.
- Accessories now: HDMI-mirrored video output cable, that charges while showing exactly what's on the iPad screen. That'll cost you $39.
- "We think 2011 is going to be the year of iPad 2." Shipping 11 March in US and two weeks after on 25 March in 26 more countries, including "high volume" countries, aside from a few awaiting regulatory approval...
- "We've also preserved the price." Same prices as first version.
- Despite it being thinner, Jobs is promising same 10 hours of battery life. "Other guys are coming out with substantially less," he adds.
- Lighter than iPad 1, just 1.3 pounds. And in black or white: "We'll be shipping white from day one." That got applause.
- New iPad is 33% thinner - down to 8.8mm thick. (We wouldn't mind that level of weightloss). Says it's thinner than iPhone 4.
- Front and rear-facing cameras, too. Also built in gyroscope from iPhone.
- A5 chip promises 2x faster CPU, 9x on graphics, same power management as A4.
- And yes, the new one is called iPad 2. All new design, not just marginal improvements. Dramatically faster, new chip called A5.
- "Is 2011 going to be the year of the copycats," he wonders, saying rival tablets aren't catching up with the first tablet.
- "Our App store has over 350,000 apps in it," Jobs says. Over 65,000 work fully for iPad, mocks "hundreds" of apps available for Android tablets.
- “People laughed at us for using the word magical, but it’s turned out to be magical,” Jobs says of iPad. We sold 15m iPads, Jobs says. “That’s more than every tablet PC ever sold,” he says to laughs. Says Apple has seen $9.5bn in revenue over nine months from iPad alone.
- Have shipped 100m iPhones, and paid out $200bn to app developers. "A lot of people have tried to copy this, but we're way ahead," says Jobs.
- Just crossed 200m accounts across Apple's three online stores "with credit cards and one click purchasing." Job says Amazon doesn't publish numbers, but assumes it's more than them.
- iBooks news before the good stuff: users have downloaded 100m books in less than a year. Random House is bringing 17,000 books to iBooks store.
- And...we're on. And Steve Jobs is on stage.
- We're at the Apple event in London. The news should start rolling in 10 minutes.
From around the web
actually wait for the iPad 3?
So can actually play it safe and wait for the iPad 5?
Screw the reports! I get whatever i like and whenever i like it.
By bvizion on 2 Mar 2011 ![]()
Learn
Have we all forgotten the embassasing 'iPad 2 delayed' story from a couple of weeks ago?
Rumours about Apple releases are notoriously inaccurate. Just wait until later today and see!
By Stiggy on 2 Mar 2011 ![]()
I think Stiggy may have a point
Apple are very good at managing expectations. Maybe the iPad will be more of a surprise than we think.
Of course, I could be wrong.
By Lacrobat on 2 Mar 2011 ![]()
Smoke & Mirrors
Relatively minor upgrade to a fairly inconsequential consumer gadget garners huge publicity, shock, horror!
By wittgenfrog on 2 Mar 2011 ![]()
If you want a rumour...
... I think the one about a big price drop may be the most likely.
By Stiggy on 2 Mar 2011 ![]()
@wittgenfrog
Yeah, 8+ million units shipped...fairly inconsequential...
By mviracca on 2 Mar 2011 ![]()
My apologies...
15 million units...with $9.5 billion revenue.
Wish I'd sold such an inconsequential product.
By mviracca on 2 Mar 2011 ![]()
Not again...
'Number of apps' is the new 'megapixels' - such a large number that it really doesn't matter any more. There is only a relatively small number of app-types and all the rest are variations on a theme. iOS and Android effectively have exactly the same number of apps.
By The_Scrote on 2 Mar 2011 ![]()
They're applauding the fact that there will be a white version? Tough crowd...
By The_Scrote on 2 Mar 2011 ![]()
Now you can see your friends' faces in even more detail
Is that really a selling point? With a phizzog like mine the answer is.... no.
Like the thinner, lighter body. If I had one criticism of the original it would be the weight.
By Lacrobat on 2 Mar 2011 ![]()
Why does 'PC Pro' only cover Apple events live?
By vikarmo on 2 Mar 2011 ![]()
wow the original iPad is £329 now
By TimoGunt on 2 Mar 2011 ![]()
If you have sold $200 billion of apps and 100 million iphones does this mean every owner has spent $2000 on apps. I know I didn't. Or are there a huge amount of ipod owners who have then as well.
By quillon1 on 2 Mar 2011 ![]()
no sd card slot so no thanks.
By ogri_bowser on 2 Mar 2011 ![]()
@quillion1
You make a good point. However, by American definitions, 1 Billion = 100 Million, which brings it down to a theoretical $200 per iPhone. But.... Apple have sold a lot of iPod Touch. Not sure how many, not as much as IPhone, but a lot. Plenty of people out there who like the apps, web usage, music etc but can't justify the cost of an IPhone - me for one.
Plus, 15m-odd iPads. iPad apps tend by and large to cost more than iPhone/iPod ones.
On that basis, the numbers probably stack up.
By Throbinevans on 2 Mar 2011 ![]()
Throbinevans 1 billion = 1000 million I think so my figures stack up. Also apple take about 30% I think of the money in the app store. If that is so then they have sold 300 Billion dollars worth making it $3000 each! Now halve that as ipod owners and ipad owners have bought stuff this is still $1500 each. I think I spent about £15 on my 2 iphones. Somebody has spent a lot of my share! Still they are good products just overpriced and too locked in to the Apple money making machine rather than looking further ahead to let people do what they want which is why Android is coming up on the rails fast. Have to say we now have 4 Android phones in the house and everyone loved them. BTW I'm not knocking Apple because they are Apple, but because I think that they are the worse than Microsoft in some departments and that is saying something!
By quillon1 on 2 Mar 2011 ![]()
@Quillion1
You got me - must've been having a brain fart there,of course 1 billion is 1000 million.
For the life of me, I can't figure out who's spending that sort of cash. I like my iOS kit, but I doubt I've spent more than £50 on apps.
Put it down to Jobs spin. I love the product but, to quote one of my yank pals who makes good money from iOS apps "It's be great if Jobs wasn't such a douchebag"
By Throbinevans on 2 Mar 2011 ![]()
IPad?
How have I managed to survive thus far without an iPad? One could have been forgiven for thinking that the iPad2 cured cancer or allowed one to teleport from one place to another given the amount of news coverage this feeble computer has garnered. Yes the original was very popular and no doubt Apple will sell a few million of this second version - but, really!
By Niadra on 3 Mar 2011 ![]()
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