Google favours friends in new social search
By Stewart Mitchell
Posted on 17 Feb 2011 at 17:24
Google's search results will pull in more personalised content and tailor search results according to what your contacts like, following changes to its Social Search tool.
The tool provides “information from the people that matter to you, whether they’re publishing on YouTube, Flickr or their own blog or website”.
Google said social results would now be presented within the standard search page, ranked upon their relevance, rather than being a tag-on as in the past.
“You’ll start seeing more from people like co-workers and friends, with annotations below the results they’ve shared or created,” the company said on its official blog.
“If you’re thinking about climbing Mount Kilimanjaro and your colleague Matt has written a blog post about his own experience, then we’ll bump up that post with a note and a picture.”
The amount of interest your friends have shown in certain subjects could also see that content boosted up the rankings, so if a colleague had tweeted a link to a video about Arsenal’s Barcelona victory, the footage would be bumped up the rankings following a search for Champions League.
The company was at pains to highlight privacy tools, after the costly legal fiasco following the launch of Buzz, when Google had to pay $8.5 million to settle a lawsuit over the way it implemented the social tool in Gmail.
“We’ve given you more control over how you connect accounts, and made connecting accounts more convenient,” Google said.
“You can still connect accounts publicly on your Google profile, but now we’ve added a new option to connect accounts privately in your Google Account."
The service would only be active when users had signed in to their Google accounts, the company said, adding that it would be rolled out over the next week.
Is your business a social business? For helpful info and tips visit our hub.
"Who keeps company with the wolf, will learn to howl."
I'm going to unfriend all my dumber friends right now!
By stasi47 on 17 Feb 2011
It says there:
“information from the people that matter to you, whether they’re publishing on YouTube, Flickr or their own blog or website”
while it should say:
“information from the people that matter to you, whether they want it or not” :>
By Josefov on 18 Feb 2011
I'd much prefer unbiased unadvertised factual (as much as can be expected) based upon my search terms. If I wanted to search for my acquaintances I'd go on facebook are ask them.
By Manuel on 18 Feb 2011
- How to check your identity hasn’t been sold to the hackers
- Tim Cook: this is how much TV has changed since the 70s
- Westminster wins the .London battle
- 20 years of PC Pro: from deep pan pizza to virtualisation
- Five reasons why the Apple Watch leaves me cold
- Apple Watch, iPhone 6 and 6 Plus: Tim Cook's Apple back with a bang?
- BT Home Hub 5: how to get maximum speed
- 20 years of PC Pro: one-star reviews (including "the worst tablet we've ever seen")
- 20 years of PC Pro: our best covers
- Why we've closed the PC Pro forums
- How to sell more ebooks on Amazon
- 10 ways to make your business more secure
- Top five VoIP mistakes
- How to add in-app purchasing to an iPhone, Android or Windows app
- Remote-control ransomware: TeamViewer and software hardball
- Why laptops with serial ports matter to the Internet of Things
- Make your mobile battery last longer
- Small steps into handling Big Data
- Nexus 5: does it really run stock Android?
- How to get broadband to a garden office