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Apple rules out free iPhone signal solution

ip4

By Stewart Mitchell

Posted on 30 Jun 2010 at 13:19

Apple has told staff not to offer customers free accessories that could resolve poor reception problems if they complain about low signal strength on the iPhone 4.

In what appears to be an internal memo, leaked and posted on the Boy Genius Report, Apple has provided staff with instructions on how to respond to queries about signal strength on the iPhone and specifically forbids offering a free case.

“We are not appeasing customers with free bumpers,” the memo reads. “Don't promise a free bumper to customers.”

This is despite the fact that Apple suggests staff dealing with complaints from customers should tell them “a case or Bumper that is made out of rubber or plastic may improve wireless performance by keeping your hand from directly covering these areas [of the antenna]”.

The company acknowledged last week that the £500 iPhone 4 has issues with reception when held in a such a way that flesh touches the antenna built into the handset's metal casing.

Now the company is warning support staff dealing with customers only to escalate complaints if the reception problem persists when the phone is placed on a table and not being held at all.

“Only escalate if the issue exists when the phone is not held AND you cannot resolve it,” the memo said.

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User comments

Well you wouldn't expect anything for free from Apple - even when it may help alleviate their own design fault.

By 23522 on 30 Jun 2010

er, no, it's a feature...

By phantombudgie on 30 Jun 2010

No, make them pay for shopping with Apple!

It's what Steve would want..

By cheysuli on 30 Jun 2010

that makes no sense

Much like my non punctuated paragraphs. apples inability to see the big picture amazes me. If I had brought an Iphone and taken it back to the store to ask for it to be repaired and the sales person said it could be repaired with the purchase of a case. I would simply point out that with out the case the phone is not fit for purpose and that I want my money back! Apple end up with a lot of returned [hones instead of keeping the faithful faithful!

By SimonCorlett on 30 Jun 2010

Notebook?

Last time I checked, iPhone didn't come with a table to put it on when you need to make calls....

By BlueLeader on 30 Jun 2010

Secret memo from Apple reads "We have identified the problem - there's a design fault in the human hand which makes it incompatible with our phone. Sales staff should suggest that customers approach the manufacturer of their hand and ask for an upgrade".

By PaulOckenden on 30 Jun 2010

Dom

Based on my elementary understanding of the law, then if the item isnt fit for purpose (and i would say not being able to make phone calls with a phone is!), then consumers have a contractual and statutory right to get the problem resolved. If not, a full refund. If it's been clearly stated at the point of sale that this issue exists then the consumer has no comeback as it was brought to their attention before entering the contract. I say all disgruntled Iphone4 owners should take the matter collectively to court if Apple refuse to remedy the situation free of cost. Lets see how quickly Jobs acts then. BTW, my elementary knowledge of the law stems from a law degree.

By domster2 on 30 Jun 2010

Apple must really hold their customers in contempt.
"Excuse me St Steve, the new iPhone doesn't work properly if you hold it in your hands"
"Does it work if it's left on a table?"
"Yes"
"Well tell them it's not a ******* problem then"

By jamesyld on 30 Jun 2010

What's really daft is that Apple's advice is "Don't hold it like this...", and yet across their advertising, PR, and websites there was (haven't checked lately) a whole host of publicity shots showing people holding the phone in exactly that way.

By PaulOckenden on 30 Jun 2010

So, I bought the bumper and the docking cable supplied with the iPhone doesn't fit the opening in the bumper so it has to be removed to dock or charge the phone.

I will be returning the bumper!

By Supertramp69 on 1 Jul 2010

Mobile?

Does it still count as a mobile phone if you have to put it on a table in order to use it?

By Bullseye on 1 Jul 2010

Decision made

That makes the decision easy for me...I won't be buying my first Apple product, after all.

By dhaverty on 1 Jul 2010

Just Cant Do It

I wonder how many iPhone4 users will put up with the fault rather than take the device back

By pveater on 1 Jul 2010

Although verging on the fanboi (I use a Mac, iPhone 3GS and an iPad), I have to say that this is an absurd position that Apple is in. If you look at the "new TV ad" for the iPhone 4 on the Apple website you'll see that for the second half of the ad, the guy is holding the phone cupped in the palm of his left hand - exactly the position which apparently causes problems!

I think I'll wait for the iPhone 5 before I upgrade mine!

By ColinDente on 1 Jul 2010

half the phone is missing

The problem is they have tried to be cool by flogging a phone with half the case missing. emporer's new clothes or whatever...

By darkhairedlord on 1 Jul 2010

Ridiculous

So if the handheld phone works when it's not being held in the hand, that's not a fault?

By mspritch on 1 Jul 2010

If this was Microsoft.......

If this was a Microsoft issue there would be rioting in the streets and demands to get the government involved! As its Apple then never mind "its just one of those things"

By jhaywood000 on 1 Jul 2010

The Laws The Law.

Well My understanding of consumer law comes from 25 years of retail experience...oh and an HND in Business Studies. Basically Apple stores are selling an item that is not fit for purpose and therefore breaches the sale of goods act. It may also breach the Trades Description act as it has to be on a table to make/receive calls therefore not really mobile. If the bumper solves the problem then it should be supplied free. I suggest if the manager refuses to supply the Bumper then take your phone to Trading Standards!!!

By rprmorton on 1 Jul 2010

Can I just ask...

In the real world, how big a problem is this exactly? All I have heard are a lot of news stories hyping the issue and let us face it, there is a lot of self-interest in the media doing that.

I have actually heard little from consumers or actual figures stating number of people affected to the point of being unable to use the phone.

I am not trying to defend Apple (if this internal memo is true, it clearly shows a complete disregard for the consumer) but I would just like a bit of perspective from real people using the phone.

By jefferson30 on 1 Jul 2010

Buy this

Apple's next iPhone accessory - the iTable.

By alanm63 on 2 Jul 2010

Oh Apple....

You very nearly had me as a customer for the iPhone 4, but this realty is the final straw.

This kind of customer "service" should not be rewarded. Not if it comes from Apple, Microsoft or ANYWHERE.

What's wrong Stevie boy, are you still not rich enough yet, you corporate vampire.

By Lacrobat on 2 Jul 2010

Whom God wishes to destroy, He first makes mad

A$'s problem is the self-delusions of its CEO. Looks like, in iPhone 4.0, Apple has met its own Vista. All those billions. Easy come, easy go.

By fogtax on 3 Jul 2010

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