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O2 limits iPhone sales to existing customers

By Nicole Kobie

Posted on 21 Jun 2010 at 08:24

O2 has admitted it will only have enough stock of the iPhone 4 to sell to its mobile or broadband customers for the first month.

O2 said in a statement it was forced sell "exclusively" to existing customers at launch because of low stock.

"iPhone stock will be extremely limited in the UK at launch and not everybody who wants one will be able to get one straight away," O2 said in a statement. "We want to make sure that our existing customers get priority so until at least the end of July, only existing O2 customers will be able to get an iPhone 4 from us."

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The iPhone will be available to any mobile or broadband customer that signed up with the firm before 24 May.

"As soon as we are able to, we will offer iPhone 4 to everyone who wants one on O2," O2 said in a statement.

Rival Vodafone said it would be selling the iPhone to new customers, while Orange was not yet available for comment. Record demand has forced Apple to push back delivery dates for its own customers.

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User comments

Is this because they know that most existing customers who will want to buy an iPhone4 will already have a 3GS mid-contract? By only selling to the faithful they can charge them extra for early termination?

By Shuflie on 21 Jun 2010

Probably

Though the 3GS customers you mentioned (of which I am one) will also have to pay an Early Termination Fee. I asked in an O2 shop last Saturday but was told I would have to ring customer services and that it would be about the same as my monthly charges.

By mviracca on 22 Jun 2010

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