AMD readies "lottery-core" CPUs
By Darien Graham-Smith
Posted on 1 Apr 2010 at 10:20
AMD has announced a radical shake-up of its CPU strategy. Currently the manufacturer offers a broad range of chips ranging from dual-core parts at the bottom end right up to the new 12-core Magny Cours architecture for workstations and servers.
But speaking exclusively to PC Pro, the company has revealed that the next generation (codenamed Tyche) will be offered as a single “lottery-core” SKU, with the number of functional cores in each part left for the customer to discover.
British people love to treat themselves to a bit of a gamble
“We know gaming is very important to our customers,” explained regional marketing manager Ffwl Ebrill, “and we’re innovating to bring that win-or-lose experience out of the virtual world and into the marketplace.”
Playing the odds
Ebrill revealed that the UK has been chosen as a trial territory for the strategy, prior to a worldwide roll-out, because of the nation’s particular fondness for having a flutter.
“Even in times when the economy is still not so certain, British people love to take a punt, to treat themselves to a bit of gamble," he stated. "We see that in the extraordinary success of scratchcards, in the online betting space and with residential ADSL.”
“And the new strategy is a win for AMD too. We're projecting that with Tyche we'll see the best manufacturing yield in the business."
Ebrill could not give a precise date for the introduction of the new scheme, nor was he able to confirm how many cores the luckiest customers could expect to enjoy.
He did, however, admit that anyone discovering more than ten functional cores could consider themselves “a lottery winner,” while unfortunates discovering their new CPU had no working cores at all would be encouraged to “roll again.”
Is your business a social business? For helpful info and tips visit our hub.
I presume these will only be sold on one day a year. Best get in quick !
By ashtongraham on 1 Apr 2010
Oh, I see.
By phantombudgie on 1 Apr 2010
By jmiii on 1 Apr 2010
@ jmiii / Darien
jmiii: Get a life.
Darien: Personally, it was funny, put a smile on my face.
By Genesis on 1 Apr 2010
Well, lucky me - just got one and wow!: 10 (and and a half) cores and it makes coffee too. Win!
By PSilva on 1 Apr 2010
I've already beta tested the new roll-out. I got one that had ZERO cores but Windows 7 worked fine.
By sbeams on 1 Apr 2010
How many cores do you get for the bonus number?!?!!
By anthonysjones on 1 Apr 2010
This takes the prize for the nerdiest AFD gag ever.
By Noghar on 1 Apr 2010
By ChrisSnape on 1 Apr 2010
How to install AMD lottery core in Apple...
By Gindylow on 1 Apr 2010
you'd have to really know your stuff to get this one, but i loved it
By ukjaybrat on 1 Apr 2010
While we're on the ssubject...
While we're on the subject of techie jokes, you're right in the middle of one. The PC Pro website! Falls apart regularly...
By ramjam on 1 Apr 2010
That is so hilarious I'm considering using it for a new religion's blueprint. Excellent stuff!
By PSilva on 1 Apr 2010
LOL - I needed that today :)
By nicomo on 1 Apr 2010
I assume this will be capped by Microsoft, who will offer a completely unknown number of bugs in Office 2010...
By JohnGray7581 on 2 Apr 2010
Darien, perhaps spend a little less time writing unfunny spoofs, and a bit more time withdrawing your excrable and misleading Avira Antivir Personal "review" that downgrades the free anti-virus with the best performance at spotting viruses because you don't like the easy-to-disable nag screen and which refers to v9 whereas days after publication avira released v10. I ask again: what do people in the PC PRO office use on their personal laptops?
By gavmeister on 3 Apr 2010
- 20 years of PC Pro: our greatest review mistakes
- 20 years of PC Pro: our first A-List
- Wikipedia's "right to be forgotten" protest hits the wrong note
- 3D printing hits the high street for plastic selfies
- 20 years of PC Pro: What amazed us in our first issue
- How Google Glass ruined my lunch hour
- Smartphone battery packs: can a USB power pack beat the festival battery blues?
- Windows Easy Transfer – not so "easy" in Windows 8.1
- Formula 1: what a difference virtualisation makes
- Office of the future: comfy chairs and tablets everywhere
- 10 ways to make your business more secure
- Top five VoIP mistakes
- How to add in-app purchasing to an iPhone, Android or Windows app
- Remote-control ransomware: TeamViewer and software hardball
- Why laptops with serial ports matter to the Internet of Things
- Make your mobile battery last longer
- Small steps into handling Big Data
- Nexus 5: does it really run stock Android?
- How to get broadband to a garden office
- How to write your company's IT security policy