Yahoo embraces tweets in search results

 

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By Reuters

Posted on 24 Feb 2010 at 09:21

Yahoo plans to integrate Twitter into its collection of websites, as the company follows Google and Bing by adding real-time results to its search.

The partnership will allow web surfers to view the 140-character messages created by Twitter users, dubbed tweets, directly within Yahoo sites and publish their own Twitter messages without leaving Yahoo.

Yahoo also plans to display a live stream of tweets within other online properties including its email service and sites devoted to sports, entertainment and finance later this year.

Yahoo executives said that the company was looking at ways to make Twitter messages relevant to each property, including customising the selection of messages that appear alongside an article about a particular sporting event, for example.

"We believe that the content and context side of things is very unique," said Yahoo vice president of Communities Jim Stoneham.

Yahoo would not comment on any financial terms involved in the deal with Twitter. According to some media reports, Microsoft and Google paid a combined $25 million for the right to include Twitter data in their search results.