Microsoft fights back with Windows Phone 7 Series
By Barry Collins
Posted on 15 Feb 2010 at 14:23
Microsoft has launched its new mobile phone operating software, Windows Phone 7 Series.
The operating system has been redesigned from the ground-up, as the company attempts to put the failure of successive versions of Windows Mobile behind it. Microsoft has been haemorrhaging market share to rivals such as Apple and Nokia in recent years, making the 7 Series Microsoft's last real chance of reclaiming lost ground in the mobile arena.
Windows Phone 7 Series is more consumer-oriented than previous versions of Windows Mobile, with the entirely revamped UI drawing more than a little inspiration from the design of Microsoft's Zune software.
We want a little bit more consistency in the hardware, we want a little bit more consistency in the user interface - Steve Ballmer
The home screen is divided into a series of "live tiles" that contain either applications or favourite contacts. Photos for live tile contacts are dragged in from social-networking services, such as Facebook. The live tiles can be rearranged and customised by the user.
"In a crowded market filled with phones that look the same and do the same things, I challenged the team to deliver a different kind of mobile experience," said Microsoft CEO Steve Ballmer at the Mobile World Congress in Barcelona.
"Windows Phone 7 Series marks a turning point toward phones that truly reflect the speed of people’s lives and their need to connect to other people and all kinds of seamless experiences.”
Content hubs
The new mobile OS is built on a series of content "hubs". The pictures hub, for example, will contain all the user's video and photo albums, and will "seamlessly" synchronise with albums stored in Microsoft's cloud services. It will also be possible to upload photos to Facebook at the press of a button (once account details have been entered for the first time).
For work purposes, the Office hub will provide access to the Web Apps being launched alongside Office 2010 this summer. They will allow users to view and edit Word, Excel, PowerPoint and OneNote documents.
From around the web
Christmas? I would've thought christmas was about 6 months too late!
By Penguat on 15 Feb 2010 ![]()
The Zune app does look very slick. The address book also looks slick, but the home screen looks bland and fussy at the same time.
With Windows 7 for the desktop, Microsoft went back to basics for many of the icon designs, especially on the task tray. That looks basic, yet elegant and smart.
If Microsoft had done something similar with the home screens, it might have worked, but they mix live updated images and album art with flat icons, they clash horribly.
The transitions between the different screens look very swish, but time will tell whether that actually works or not - my Touch Pro looked very swish, until I started to load data onto it and run apps on it, then it slowed to a crawl and I ended up pretty much single-tasking the phone to keep it responsive - something that Apple's iPhone does automatically.
As some Android owners have found out, multi-tasking isn't always a plus on a phone - as some Android users have found out.
Microsoft have always had design guidelines, often more comprehensive than Apple's. I've been using the Windows GUI design guidelines since 1988. The problem is, Microsoft have never really enforced or encouraged strict adherence to them, like Apple do, which is one of the reasons that Windows can look such a mess. Just look at all the utilities which use custom window title bars! They might look cool and slick alone, but when mixed with normal apps and other utilities, it is just a mess.
If Microsoft start pushing for devs and partners to follow their standards, it can only be a good thing for the user, in terms of a unified user experience.
I am still in two minds, some of the screens look really impressive - address book, search information, Zune - while other parts look either bland, noisy or gimicky.
If Microsoft want to get devs to follow their standards, they should set those standards in concrete and follow them themselves!
I can't wait to get my hands on one. My Touch Pro was better, in terms of functionality and compatibility than the original iPhone, even if the interface wasn't as slick, but the iPhone improved with the 3GS and iPhone 3 software and Microsoft haven't had a comeback.
The iPhone works better with Exchange than many Windows Mobile devices now (I have a 3GS and the Touch Pro still) and are easier to use than Blackberry, whilst being almost as slick in their communications with Exchange - all of our users are switching to iPhone over their old Blackberrys.
By big_D on 16 Feb 2010 ![]()
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