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Sony wants to be "active player" in tablet market

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By Stuart Turton

Posted on 5 Feb 2010 at 09:40

Sony appears ready to enter the tablet market, describing itself as "very interested" in designing a product of its own.

The comments were made by chief financial officer Nobuyuki Oneda during a press conference in Tokyo. Pressed on Sony's response to Apple's iPad announcement, Oneda gave the clearest indication yet that the company was contemplating a challenger.

"We're confident we have the skills to create a product," he told reporters. "Time-wise we are a little behind the iPad but it's a space we would like to be an active player in."

Oneda didn't reveal any further details of the company's plans, but the comments mark a significant contrast to Sony's attitude to netbooks, which were infamously described "as a race to the bottom".

The tablet market has simmered for some time, but Apple's iPad has rekindled interest in the devices. Steve Ballmer showed off a HP-designed tablet during his CES keynote, while both Lenovo and Dell have unveiled their own entrants.

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User comments

Competion

Sony joining the tablet market should be a good thing, especially now the IPAD is out and shown what not to do, the IPAD will be snapped up by IPOD enthusiasts but its a major step back, other netbooks are out there that wipe the floor with it, Apple made lots of mistakes with the IPAD, hopefully sony may be able to correct those mistakes and bring out a useful product rather than apples device for its dedicated fan base (and you'd need to be fanatical to waste your money on it)

By talontopaz on 5 Feb 2010

Yeah but it does take Apple to come out with something before the world wakes up. Within a couple of weeks almost every company including Google has said they wanted to get in on the act. The HP that was shown off a week before the iPad didn't work so basically Apple got there first again. I can sort of see why the iPad design could work if it had everything I wanted. However I have an iPhone and I really don't need a bigger one for just keeping at home

By TimoGunt on 5 Feb 2010

@TimoGunt
And this is exactly what anoys me with apple; they somehow convince the world that they did it first every time. Fujitsu had slate and tablet devices out a long time ago. All Apple has done has taken the concept, made it prettier, neutered the functionality and convinced the world that it is a new and innovative idea.

I am so dissapointed with the Ipad as there is so much more that could have been done. I welcome Sony getting in on the act because if you too the Ipad size and looks and put a full OS with an optional stylus then you'd have your perfect product.

By hjl4354 on 5 Feb 2010

That's the problem. The iPad is a new device. I'm not an Apple fan by the way. Apple created the iPad which in fairness is what we all think of when we think of a tablet or slate; a thin buttonless computer. It didn't set the world alight because that is kind of what we imagined the perfect slate to look like.
However Fujitsu and others created bulky useless things that weren't our vision of a tablet device. You certainly couldn't hold it in one hand without your wrist snapping.
The iPad was a mistake because so many people expected it to have a few clever features that we've come to expect from Apple. What we got was a bigger iPod with the iBooks app. Of course it wasn't going to amaze anyone. The stylus was what I was thinking may have been incorporated. If done properly, that you could use a pen or a finger it would have set the world alight again.

By TimoGunt on 5 Feb 2010

Well I've always wondered what the point of the iPod Touch was. The iPad is a logical extension of the design principles into a useful form-factor. AFAIK it is not going to be much more expensive for the basic model. I think comparing it with netbooks is mistaken, and much of the criticism I've seen is uninformed by hands-on experience. I think this product will sell well, but perhaps commenters on this forum will not be the first customers...

By c6ten on 5 Feb 2010

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