O2 sells two million iPhones in Britain
By Barry Collins
Posted on 4 Feb 2010 at 10:12
O2 claims to have sold two million iPhone handsets in Britain, and says it's making decent headway with the Palm Pre.
O2 was the exclusive UK iPhone network until last autumn, when Orange and subsequently Vodafone were granted access to the Apple handsets.
The network claims it's still reaping the benefits of that head start, with the public still associating the iPhone with O2. "It will take a long time for that to go away," says Ronan Dunne, chief executive of O2, according to a Reuters report.
Although the network didn't reveal precise figures, O2 claims that sales of the other big exclusive in its smartphone line-up - the Palm Pre - are going well.
O2 says the two handset exclusives have helped it to deliver "industry-leading churn" - meaning fewer customers are leaving its network than any of its rivals. The company also believes it will be the only network to show growth in the next quarter.
From around the web
2 million?
I don't think I want an iPhone any more, they've gotten too common.
By Lacrobat on 4 Feb 2010 ![]()
borrowed time
They might have fantastic churn figures now, and probably will do for a while longer. But... they really need to do some work on the robustness of their network or I'm sure an awful lot of these iphoners will be jumping ship when their 18 or 24 month sentences, sorry contracts, are up.
My non-techy wife has just got the iphone she's been coveting for ages, jumping ship to vodafone having become pig sick of the hit-and-miss data connections.
I've taken the lesson that a SIM-only deal and buying my own handset is the only way to go, after all any of the other networks could be at buckling point now, and 18 or 24 months is an age if things aren't working properly.
By rsw75 on 4 Feb 2010 ![]()
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