Apple takes more than 99% of mobile app market
By Barry Collins
Posted on 19 Jan 2010 at 09:31
Apple has a greater than 99% share of the mobile app market, according to new research.
Analyst firm Gartner has released new figures claiming there were 2.52 billion mobile app downloads in 2009. Apple itself claimed at the beginning of the month that there had been more than three billion downloads to date from its own App Store, having reported a figure of 500 million at the beginning of 2009.
That, as ArsTechnica first noted, means Apple alone accounted for 2.5 billion downloads in 2009, giving it a market share in excess of 99% (if both Gartner and Apple's figures are accurate, of course).
Given that Gartner estimates that the 2009 mobile app market was worth more than $4.2 billion, Apple's bottom line will have been boosted very significantly indeed by its mobile marketplace. Apple takes a 30% cut of the revenue generated from mobile apps sold via iTunes.
The good news for Apple - and its emerging rivals - is that Gartner estimates the explosive growth in the mobile app market will continue. The firm predicts there will be 4.5 billion app downloads in 2010, rising to 21.6 billion by 2013.
The only sour note for the mobile firms is that Gartner estimates eight out of ten of those apps will be free in 2010, with that figure rising to 87% by 2013.
"As smartphones grow in popularity and application stores become the focus for several players in the value chain, more consumers will experiment with application downloads,” claims Gartner's research director, Stephanie Baghdassarian.
“Games remain the No. 1 application, and mobile shopping, social networking, utilities and productivity tools continue to grow and attract increasing amounts of money."
From around the web
Misleading stats
This is because Apple has more apps. Quality is not the same thing as quantity. The average app on Nokia platforms gets ten times more downloads than the equivalent app on iPhone. (Source: RATE 2009)
By timacheson on 19 Jan 2010 ![]()
I'd be interested to know what percentqage of mobile apps get used more than a few initial times.
Most of the junk on my friends smart phones is completely useless, unless you want to impress a 4 year old.
By Grunthos on 19 Jan 2010 ![]()
But Apple only has a minority share of the Smartphone market
Apple doesn't have a monopoly on Smartphone sales, so why are the other smartphone makers not selling any apps too? Last I looked, Apple had no more than 20% to 30% of the smartphone market, so why is it that they have no apps to sell?
Apple came late to the Smartphone party, and for over a year had no app store for the phone at all; in fact, users of Windows based phones claimed at the time that the iPhone was worse than a Windows phone because the Windows phones had apps on them, whereas the iPhone didn't.
So, why is it that Apple has gained such a position so quickly? Could it be that it concentrates on useability? Nah, apparently it's because it has so many apps...
So let me get this straight: the iphone used to be rubbish because it had no apps, now it's rubbish because it has too many? Hahahahahahaha! ROFLMAO!
By SwissMac on 19 Jan 2010 ![]()
Of course I meant "so why is it that the 70% of other smartphone makers have no apps to sell?"
By SwissMac on 19 Jan 2010 ![]()
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By javari on 20 Jan 2010 ![]()
Free Apps
I never thought I'd use Apps on a Smartphone. Now I look enviously at the bottom of web pages when they say "download our iPhone App" and I have a Windows Mobile phone. little things like hotel room booking, share dealing, etc (tied to the one vendor but it's the vendor I use).
Apple got the market right this time
By hminney on 21 Jan 2010 ![]()
CrApps
Firstly everyone knows analysts are full of shit so this needs to taken with a pinch of salt. Secondly I echo the comments about quality over quantity. Given that the majority of iphone users are children and idiots who'll download anything bright and loud regardless of quality it's no surprise Apple has such a big share of the apps market.
By dodge1963 on 21 Jan 2010 ![]()
Apology
Sorry, when I said idiots, I meant people who had given up on their dreams. People resigned to a dull, monotonous existence working in a job that is slowly killing them and grinding their will away. People dissatisfied with their lives who need to buy pointless items to make themselves feel like a celebrity or Jeremy Clarkson.
By dodge1963 on 21 Jan 2010 ![]()
Easy
When the iPhone came out I thought it was more of the same. It did nothing I hadn't been able to do with my WinMo devices for years but it had no 3G.
When the 3G iPhone came out I actually had a look at it - and was blown away by how easy it was to do everything on it.
The iPhone is still streets ahead of anything else (yes, I do know of Android and the improvements to WinMo).
Downloading and using apps is just so easy and there are so many of them.
The billions of downloads make the 7.7 Million users of UltraSn0w to unlock their phones seem paltry!
By neilwar1 on 23 Jan 2010 ![]()
Apple price fixing?
I was with a friend yesterday who was buying an iPhone. One thing that struck me as she went around the usual network shops and brokers was that all of them, without exception, stated that it was Apple who set the prices. Interesting given the discussions on previous PCPro podcasts about similar experiences and Apple's protestations that they had nothing to do with it. They qare obvioulsy lying. 2 things strikes me about this: 1. That Apple is just as aggressive as MS ever was and I'm amazed that they have maintained their "nice guy" image of the technology world given that they are in fact a pretty unpleasant company ethically, and 2. Is this sort of behaviour legal? It must be as I assume they wouldn't do it if it wasn't, but it must be a bit of a grey area surely?
By Nodule on 24 Jan 2010 ![]()
"I'm amazed that they have maintained their "nice guy" image"
They haven't, everyone now knows they are a bunch of cunts just like every other global corporation. It's not personal, it's business.
By dodge1963 on 27 Jan 2010 ![]()
Absolute Bullshit
"When the 3G iPhone came out I actually had a look at it - and was blown away by how easy it was to do everything on it."
Is it? Examples please.
"Downloading and using apps is just so easy and there are so many of them."
Apps to do what? See my previous comment about idiots and children and bright flashy things.
Loser or in this case leaser.
By dodge1963 on 27 Jan 2010 ![]()
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