Nvidia announces 3D Blu-ray for 2010
By Mike Jennings
Posted on 9 Dec 2009 at 16:06
Nvidia has announced that 3D Blu-ray movies will begin appearing in the Summer of 2010.
Ben Berraondo, Nvidia PR manager for the UK and Northern Europe, confirmed that the Blu-ray Association - to which Nvidia is a contributor - had settled on the “proper parameters [for] what constitutes a 3D Blu-ray” and claimed the first 3D Blu-ray films would hit the shelves “towards the end of Summer 2010”.
Nvidia will support the standard through its 3D Vision technology, with Berraondo noting that the new films will use bit rates of around 60Mbits/second – twice that of a standard movie.
Despite this increase in bandwidth, he claimed that HDMI 1.3, which was released in 2006 and last updated in August 2008, “should have sufficient bandwidth” to ensure smooth playback. New files will be encoded using the MVC-AVC format, which is based on the AVC format currently used by Blu-ray movies.
He also said that 3D Blu-ray movies will need screens with refresh rates of 120Hz, double the current standard of 60Hz, and 2x speed Blu-ray drives. As with all of Nvidia's 3D products, shutter glasses will be required to view films.
The new specification raises concerns about the capability of current hardware to play forthcoming 3D releases, with Berraondo confirming that “future Blu-ray equipment will need more powerful chips” to play content smoothly, with “the majority” of major manufacturers set to release “brand new players” next year.
He also hinted that Sony’s PlayStation 3 was the only current player that could “possibly” run 3D Blu-ray content “with a firmware upgrade” thanks to its discrete Nvidia GPU, which is based on the GeForce 7800 architecture.
Despite the new standard demanding that movie aficionados fork out for a new player and 120Hz TV, Berraondo said that sufficiently powerful players will offer “very good value for money” when running on Nvidia’s low-end Fermi GPUs.
I can spend a fortune to get an eye-strain headache at home, so film makers can charge extra for such epic films as "G-Force" !
By cheysuli on 10 Dec 2009
Hmm, the man from Nvidia should check up on screen rates for Blu-ray. All Blu-rays are 24fps so the ideal screen rate is any multiple of that, not 60Hz. If they need to be twice as high for 3D then why isn't 48Hz (which most modern TFTs can output) enough? Are they just trying to force unnecessarily expensive monitors on the public?
By halsteadk on 10 Dec 2009
The reason for the high refresh rate is to stop the viewer sensing that there is any flicker in the glasses. You are correct in saying that this ideally should be a multiple of 24fps, so 96Hz or 120Hz should be OK...this will keep the audio in sync too. With bandwitdh increases then we could get higher refresh rates, but then we reach the limit of the actually display pixel/glasses refresh and have negative effects like ghosting. Interesting to see which 3D format they stick too. D-Cinema kit is all based on a passive feed with dual link HD-SDI, so will they be able to squeeze a single 'active' feed down the HDMI cable?
By CAVEMAN on 13 Dec 2009
- How to get the Windows 10 Technical Preview, plus release date, features and latest news
- Why the Microsoft Band could be a game changer
- Five ways Amazon Fire TV Stick beats Google Chromecast
- Windows 10 trackpad shortcuts: Microsoft takes a leaf out of Apple's book
- HP's vision for the future of PCs: the 3D Sprout
- Google Glass: mugger bait, pub problem and other lessons learned from two dangerous weeks
- Twitter, please don't fiddle with my feed
- How Satya Nadella can get some pay-raise karma
- Windows 10: a step back to go forward
- Michael Dell: Cloud infrastructure is the roads, bridges and highways of the 21st century
- How to check your identity hasn’t been sold to the hackers
- Tim Cook: this is how much TV has changed since the 70s
- Westminster wins the .London battle
- 20 years of PC Pro: from deep pan pizza to virtualisation
- Five reasons why the Apple Watch leaves me cold
- How to sell more ebooks on Amazon
- 10 ways to make your business more secure
- Top five VoIP mistakes
- How to add in-app purchasing to an iPhone, Android or Windows app
- Remote-control ransomware: TeamViewer and software hardball
- Why laptops with serial ports matter to the Internet of Things
- Make your mobile battery last longer
- Small steps into handling Big Data
- Nexus 5: does it really run stock Android?
- How to get broadband to a garden office