Sony Ericsson shows off Andoid handset

Strange Marketing

I've never understood why SE announce their phones so far in advance of when they're available.

It makes no sense to me, and instead of avoiding it, in my opinion actually causes cannibalisatin of their other products:

1) I want/need a new phone now, I like SE. I'm going to get one, and in 3-4 months time when they finally deign to allow us to buy one of these, sod if I'm going to spend more money so soon on a phone.

2) I don't get the phone I want now, and do end up waiting, then I obviously haven't bought their current flagship model.

Unless of course they expect owners of their phones to flip them every 3-4 months.

SE like Nokia have way too many models available which means that they're obviously going to get in each others' way in the market. They should seriously consider streamlining their inventory like HTC or Apple do.

By Phoomeister on 3 Nov 2009

New Phone, New OS, Old Version

I've read in articles that the X10 is to be released with Android 1.6. In all honesty I was very excited about this phone and was 90% sure that it would be my next purchase, but after finding out this little piece of information I'm not so sure. Good work Sony Ericsson!! :$

By pac1980 on 3 Nov 2009

Re: New Phone, New OS, Old Version

I suspect this is because the of the UI SE have put over the top. Android 2.0 will be freely available for anyone to download and install on their phones very soon, so there is nothing to stop you buying the X10 and sticking Android 2.0 on there. You just won't get the SE extras. And, as an SE X1 owner, I can only see that as a good thing. With SE's extras, the X1 is a terribly device. With them removed and a plain ROM installed, it's wonderful.

By Bassey1976 on 3 Nov 2009

Strange Marketing

I've never understood why SE announce their phones so far in advance of when they're available.

It makes no sense to me, and instead of avoiding it, in my opinion actually causes cannibalisatin of their other products:

1) I want/need a new phone now, I like SE. I'm going to get one, and in 3-4 months time when they finally deign to allow us to buy one of these, sod if I'm going to spend more money so soon on a phone.

2) I don't get the phone I want now, and do end up waiting, then I obviously haven't bought their current flagship model.

Unless of course they expect owners of their phones to flip them every 3-4 months.

SE like Nokia have way too many models available which means that they're obviously going to get in each others' way in the market. They should seriously consider streamlining their inventory like HTC or Apple do.

By Phoomeister on 4 Nov 2009

Mini USB

Although the SE site says that one of the accesories is a mini-USB charger, is the first in the new agreed charger form?

By Phoomeister on 4 Nov 2009