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Tories to campaign on Spotify

Spotify

By Stuart Turton

Posted on 16 Oct 2009 at 13:28

The Conservatives are to campaign on Spotify, as the party reaches out to tech-savvy voters.

The ad will feature Tory party chairman, Eric Pickles, lambasting the Government's handling of the recent economic crisis, and urging listeners to vote Conservative at the next General Election.

The advert will last for 40 seconds and initially run for a week, though there's a chance it may be extended.

"We are always looking for new and relevant ways of engaging with people, and I think this Spotify advert adds to an already strong track record of being early adopters when it comes to online communication," says the shadow culture secretary, Jeremy Hunt.

I think this Spotify advert adds to an already strong track record of being early adopters when it comes to online communication

"The growth of Spotify in the UK has been phenomenal. We were particularly impressed with its advertising model and its potential for political campaigning."

Hunt could be referring to the fact that advertising on Spotify allows the Conservatives to skirt the rules preventing political parties from advertising on television or radio outside of party political broadcasts during elections.

It appears technology is set to play a significant part in the campaign strategy of all the major parties. Labour recently appointed a Twitter tsar tasked with developing its social-networking strategy.

The Conservatives will have to be a little more cautious about their use of the micro-blogging service, after David Cameron famously claimed "too many twits make a twat" in a recent radio interview.

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User comments

The adverts on Spotify have notably become longer (40 seconds?!) and more frequent in the last few months. £5/month subscription to Napster has become even more appealing unless Spotify can come up with a more competitive deal for users who don't want ads and don't want mobile listening.

By halsteadk on 16 Oct 2009

It's a conspiracy, I tell thee...

Right, that's made my mind up. Subscribing to ad-free Spotify as I type.

I don't want to hear how much better they're going to make things for the rich in between tracks, or listen to Osborne make even more of a cock-up of his financial calculations than he already has.

I spend enough of my time trying to avoid Cameron everywhere else - going to take the easy option this time and just pay money to listen to music in peace.

By bioreit on 16 Oct 2009

ads

Whatever spreads the message.....

By mahler77 on 17 Oct 2009

ads

Whatever spreads the message.....

By mahler77 on 17 Oct 2009

if they aiming to get the youth vote out then there mad

normally only 45% 18-24 year olds say they vote and a high percentage of them vote more left wing etc - the real figure given in the report is 37%

http://www.electoralcommission.org.uk/__data/asset
s/pdf_file/0006/47256/Election2005turnoutFINAL_188
26-13874__E__N__S__W__.pdf

Mark

By mprltd on 18 Oct 2009

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