Adobe's Omniture takeover gets the green light
By Reuters
Posted on 6 Oct 2009 at 17:28
US antitrust regulators have approved Adobe's deal to buy web analytics firm Omniture.
Adobe, which announced the deal on 15 September, hopes the acquisition will give it a new stream of revenue that is less sensitive to an economic downturn than its Photoshop and Acrobat products.
Companies use Omniture's software to analyse how consumers use websites and to target their ads better. It is the biggest provider of such services, competing with Google and other smaller players.
The approval was announced in a listing of okayed deals that the Federal Trade Commission puts out several times a week.
Adobe agreed to pay $21.50 per share in cash for Omniture, putting the deal at about $1.7 billion.
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