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Google slams up size of search box

Google

By Barry Collins

Posted on 10 Sep 2009 at 08:58

Significant changes to the Google homepage are rarer than England's football team sailing through World Cup qualification campaigns. Which is why people would be forgiven for rubbing their eyes after visiting the Google homepage today.

The company has bumped up the size of the search box that appears on the infamously Spartan homepage. You'll notice the real difference when you start typing search terms into the box, with the text size enlarged to the proportions normally associated with large print books.

"Although this is a very simple idea and an even simpler change, we're excited about it — because it symbolises our focus on search and because it makes our clean, minimalist homepage even easier and more fun to use," says Google's vice president Marissa Mayer, who must be a hoot on a night out if she thinks a bigger font qualifies as "fun".

"It also uses a larger text size for the suggestions below the search box, making it easier to select one of the possible refinements," Mayer adds.

"Over the past 11 years, we've made a number of changes to our homepage. Some are small and some are large. In this case, it's a small change that makes search more prominent."

Given that the search box is practically the only thing on the Gooogle hompepage, it's hard to imagine how Google could have made it any less prominent if it tried...

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User comments

I've just had a quick gander and by reckoning their are 11 different font styles/sizes.
Thats what we like, Anti-design. Bet tghey wouldn't choose "vision, vision premium and visiion ultimate. Nor would they employ seb and mellisa from marketting!

By darkhairedlord on 10 Sep 2009

The day the marketeers made us yawn -again

darhairedlord beat me to it on the comparison with AMD's latest marketing drivel. Perhaps it's all Steve Job's fault, nothing exciting from Apple so all the second rate marketeers their their day in the sun!

By milliganp on 10 Sep 2009

Dumbing down the for americans

It's not on google.co.uk yet, only on google.com

By peterm2k on 10 Sep 2009

It's the complete opposite of "anti design"

they vision marketing

It's not anti design, it's hugely involved design. There's a lot to think about in design and one of the best elements is to make interface elements large on the screen, it draws the eye and presents a bigger target for interaction (you're not making it "easier" to hit, you're making it "quicker" to hit). This is contrary to the stereotypical "power user" who arranges buttons into tiny grids on the screen to provide quick access to each option, it's not really. You're better off getting quick access to prioritised options. Bigger is often better, up to a point. As screen size and resolution grows the standard sized box becomes increasingly small on the page, an upsize is not a bad or insignificant move.

By steviesteveo on 10 Sep 2009

ctrl + Mouse wheel

= Problem solved.

By SimonCorlett on 10 Sep 2009

@steviesteveo

Do you work in marketing? lol

By lemonlainey on 10 Sep 2009

Who uses Google as their home page any more?

When in Firefox you can select Google as the search engine on the Navigation toolbar and use the actual Google toolbar as well, if you want. Dunno about IEn...

By JohnGray7581 on 10 Sep 2009

Google as home page

@JohnGray7581 is probably right, I use google as my home page purely because it loads fast. Yahoo is an absolute yawn, so I spend more time there waiting for stuff to happen ;)

By milliganp on 10 Sep 2009

Google as Search engine and design

Google's re-think on their home page is not great at all. It's too big, at least have it as an option. But it doesn't really bother me as Bing is a far better search engine and you learn something new every day. Google is too plain and simple.

By henry20012 on 10 Sep 2009

Google as Search engine and design

Google's re-think on their home page is not great at all. It's too big, at least have it as an option. But it doesn't really bother me as Bing is a far better search engine and you learn something new every day. Google is too plain and simple.

By henry20012 on 10 Sep 2009

Google as home page

I would say milligamp is more correct - a lot of people use Google because it loads up fast - and often they type in the url of the site they want into the search box, instead of the address bar. At least, most of the kids in my classrooms do, give them a site, write it up on the board & they head to Google first.

Yes, you can set IE to use Google for it's built-in search

By greemble on 11 Sep 2009

Big print says you're thick!

There was the recent case of in NZ of an employee (unfairly) dismissed for using lots of CAPITALS in her email. This is because mail etiquette equates capitals with shouting. Unfortunately big print tends to say you thing the person you're communicating with is a bit slow on the uptake (aka THICK).
Obviously screens are bigger since Google launched but I, for one, find big print a little condescending.

By milliganp on 12 Sep 2009

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