AMD: "We need to stop talking about processors"

Seems to be simplifying to the point of meaninglessness.
And then in order to explain the tiers, they have to talk about 'transcoding video', which is the sort of term they were trying to avoid.
Better would be a comparative score for encoding, frame rate, or some other real-life test.
And how do companies still get away with saying that their bottom of the range computer will only handle email and web browsing, when a 10 year old PC could do it.
RAM is probably more important than CPU speed, but I guess you can't expect AMD/Intel to encourage that opinion!

By davidsoap on 10 Sep 2009

Blinkered Vision

What does this say to the 80%+ (my estimate) of people who don't see video as the critical application. It doesn't address games or productivity apps. Another meaningless outpouring of a marketing department.

By milliganp on 10 Sep 2009

What about the MS Point system?

Each component set gets a performance rating and the lowest rating is taken as the score.

If all PC's are rated on it, at least the less techy customers can compare like with like.

Also, on boot up, they'll be able to see if the speed rating is true.

By cheysuli on 10 Sep 2009

why not just see, share, create?

Hmm I can just see the the marketting meeting know...
MD: Sebastien, we want to simplify our product description, as simple as "see", "share", "create".
Seb: Mellisa Darling, I've billed them $2M for this what do you think "vision, vision premium, vision ultimate".
Mellisa: "yes, another big bag of coke and we can feel faboulous about ourselves, what a pip!"

By darkhairedlord on 10 Sep 2009