Bookmakers lay odds on Microsoft's next ad campaign
By Barry Collins
Posted on 27 Aug 2009 at 15:00
Irish bookmaker PaddyPower.com is seeking to capitalise on Microsoft's embarrassment by laying odds on the colour of the people in the company's next advertising campaign.
Microsoft was forced to apologise after the company's Polish website crudely airbrushed the head of a white man on to the body of a black man.
Now the bookmaker is taking money on the race of the people Microsoft chose to front its Office 2010 print campaign.
A combination of white, Afro-American and Asian actors is the early favourite, priced at 11/10.
A white only advertising campaign is listed at 4/1, while a white/Asian partnership is the rank outsider at 12/1. Punters willing to show the colour of their money can check the latest odds on PaddyPower.com.
Microsoft's Europe press team used Twitter to apologise for the gaffe this morning. "Marketing image BIG mistake: we apologise for any offence caused, image was removed ASAP," read the @MicrosoftEMEA message.
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