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Mobile makers "covering up" for Windows Mobile

HTC Touch HD

By Barry Collins

Posted on 13 Aug 2009 at 10:31

Analyst firm Gartner says mobile manufacturers are covering up for Windows Mobile's shortcomings with their own software.

As the latest smartphone operating system figures reveal Windows Mobile has fallen behind the iPhone OS in terms of market share, Gartner says Microsoft's partners are being forced to paper over the cracks in the software giant's OS.

"Microsoft licensees HTC and Samsung continued to add features to their own interfaces, on top of Windows Mobile, to create more competitive products and make up for the usability constraints of the Microsoft platform," claims Roberta Cozza, principal analyst at Gartner.

HTC and Samsung continued to add features to their own interfaces, on top of Windows Mobile, to... make up for the usability constraints of the Microsoft platform

Windows Mobile's smartphone market share now stands at 9.3%, leaving it trailing behind the fast growing iPhone on 13.3%.

Fellow smartphone stalwart Symbian is also struggling, with its market share falling from 57% a year ago to 51% today.

The established order are also facing an emerging threat from Palm's webOS, although Gartner believes Palm may struggle to make an impact on this side of the Atlantic.

"This device [the Palm Pre] attracted a lot of media attention but showed mixed results at the cash register as sales only reached 205,000 units," says Cozza. "Palm currently ranks tenth in the smartphone market and Gartner remains concerned about its ability to gain traction outside the US market, where its brand is less strong."

Microsoft and Nokia are attempting to shore up their mobile products, with a new deal that will see Office 2010 Web Apps appear on Nokia's Symbian operating system.

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User comments

Another way of looking at it: If manufacturers didn't customise the software, there would be little to differentiate the various phones. At least each manafacturer can 'value add'.

By Stiggy on 13 Aug 2009

paul.rothwell@rothwell-son.co.uk

My son and I share a subscription for your mag.
I'm wondering how much Samsung are paying you to bull up their laptops?!

I agree with GAZZAT5 that the Samsung R610 should be removed from the A-List albeit for slightly different reasons!! I would go further and say that all Samsung Laptops should be rubbished for the abysmal rendition on their display panels.

It is by no means easy to view new laptops in operation before purchase to check the quality of their displays and no doubt many rely on you to be absolutely accurate.

By PARROT2 on 13 AUG 09

By parrotface2 on 13 Aug 2009

looks more like an anti wm agenda, after all that very misleading "htc abandons windows" review headline was competely wrong. wm has been "open" to change unlike iphone, but it has meant there are "several" platforms around. then samsung really messed up with the overlay they put on the omnia. it will get better but it isnt that bad. the specs on many wm phones still blow the others away, they just are not always so easy to use

By equityguru on 13 Aug 2009

however... it really doesnt matter who makes the phone and what the operating system is, when the likes of orange disable half the features and dump their own horrid apps on the phone

By equityguru on 13 Aug 2009

The problem, is that with WinMo, MS set about trying to make a full computer platform for mobile devices. Which they succeeded at. WinMo is a classic example of form follows function.

However, Apple have created a very locked down interface that mimicks the behaviour of a computer (can't even multi-task). But none of that matters becuase the interface is so slick. A classic example of function follows form. For the average user the iPhones massively restrictive interface and simple apps are perfect.

MS really need to to a massive overhaul of their OS. WinMo 6.5 is not enough. Although it has some really nice features, it's still window dressing (excuse the pun).

By Grunthos on 13 Aug 2009

They have a point, but...

...HTC is also adding their whizzy front end to the latest Android phones.

Sure, Windows Mobile (in its current version) sucks. Big time. But the make-up that people normally apply to its face is as much about branding as it is covering up Microsoft's ugliness.

By PaulOckenden on 13 Aug 2009

Did they just figure that out?!

Now we know why the world economy is in such a state.

Anybody with half a brain could have figured that out.

By therebbe on 13 Aug 2009

@therebbe

Were Gartner to rebrand themselves as "The Department of Stating the Effing Obvious", there would, I think, be few protests :).

Grunthos has sort of a point, IMO, but my problem with that is that as a daily user of WinMo (6.1 as it happens...) in its HTC'ed form, I honestly don't see what the fuss is about the user interface. There are any number of ways to skin it, and not just from the manufacturers - SPB Mobile Shell springs to mind - but I've used WinMo without Touchflo or SPB or whatever else, and it's perfectly usable; the only thing which I regard as an absolute must is a better browser (mostly, I use Opera Mini, but also use full-blown Opera on occasion).

By nichomach1 on 18 Aug 2009

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