Microsoft reveals store logo

 

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By Stuart Turton

Posted on 11 Aug 2009 at 10:44

Microsoft has dropped another piece into its retail push puzzle, trademarking the logo that will identify it's assault on the high street.

The logo was outed in a trademark filing lodged with the United States Patent and Trademark Office and, being Microsoft, described in excruciating detail.

"The logo consists of three square-shaped regions within the square, with the color of each region gradating from dark to light toward the center of the design. The upper left square design is red, the lower left square is blue, the upper right square is green and the lower right square is yellow. The squares are separated by blank space," the filing reads.

Quite whether the image will become as iconic as the Apple logo remains to be seen, though Microsoft has been bullish about its retail push.

"We're going to have some retail stores opened up right next door to Apple stores this fall," Micrsoft's chief operating officer Kevin Turner told analysts last month.

Despite this confidence we've yet to see inside one of the stores, though it's believed they'll focus on touchscreen PCs to demonstrate its software, Xboxes and the Zune. Or in Microsoft's words...

"The logo identifies retail store services and online retail services featuring computers, computer hardware, software, computer games, computer peripherals, portable music players and accessories, personal digital assistants, cell phones and accessories, video game consoles and accessories, webcams, books, clothing, back packs, messenger bags, computer bags and novelty items," the filings says.

So, now you know.