Plastic Logic eBook reader hitting UK late 2010

 

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By Stuart Turton

Posted on 7 Aug 2009 at 12:10

Plastic Logic's eagerly anticipated A4-sized eBook reader will hit the UK in late 2010 or early 2011, the company has announced.

The Cambridge-based company has been recieving a lot of attention for its Kindle rival which differentiates itself from the competition with its "intelligent plastic" flexible screen.

The majority of today's eBook readers use E Ink technology to display text and images, which mimics the effect of words on paper, but is slow and costly to produce.

Plastic Logic claims it has spent £120 million and ten years developing its alternative technology, which it claims is considerably cheaper to produce and also much tougher.

The first device features a generous 8.5 x 11in touchscreen and wide-ranging document support and is being aimed at business users.

The company plans to release the device in the US at the beginning of next year for $299 - the same price as the Kindle.

In a separate announcement iRex, one of the eBook reader pioneers with the iLiad, has confirmed it's lining up a consumer eBook reader with an 8.1in touchscreen and 3G connection. The reader is slated for release in November. No pricing details have been announced.

To find out everything you need to know about getting started with ebooks, read our complete guide.