Skip to navigation
Latest News

15-year-old analyst sparks storm after trashing Twitter

By Barry Collins

Posted on 13 Jul 2009 at 08:49

A report on teenagers' media habits written by a 15-year-old schoolboy at Morgan Stanley has become an overnight sensation.

Intern Matthew Robson was asked to write a report about his friends' use of technology during his work experience stint with the firm's media analysts.

Team leader Edward Hill-Wood said the report was "one of the clearest and most thought-provoking insights we have seen," according to a report in the Financial Times, and so decided to publish it.

The report generated "five or six times" more interest than the team's usual reports, according to Hill-Wood. "We've had dozens and dozens of fund managers, and several CEOs, e-mailing and calling all day," he told the newspaper.

The 15-year-old poured scorn on social-networking site of the moment, Twitter, claiming that teenagers don't use it because "they realise that no one is viewing their profile, so their tweets are pointless".

He also claimed that teens were deserting traditional media such as television and newspapers in favour of advert-free music on sites such as Last.fm and online news sources.

Robson also had bad news for the mobile phone operators, claiming that games consoles have become a more attractive medium for chatting to friends than their phones.

Morgan Stanley points out that Robson's assessment of the media landscape doesn't have the statistical rigour of its regular reports.

Top five stories on PC Pro:

1. Everything you need to know about Office 2010

2. First looks: Word, Excel, Outlook and PowerPoint 2010

3. Microsoft Office 2010 screenshots

4. Stephen Fry vents file-sharing fury at music industry

5. Six out of ten firms have no plans to roll out Windows 7

Is your business a social business? For helpful info and tips visit our hub.

Subscribe to PC Pro magazine. We'll give you 3 issues for £1 plus a free gift - click here
Be the first to comment this article

You need to Login or Register to comment.

(optional)

advertisement

Most Commented News Stories
Latest Blog Posts Subscribe to our RSS Feeds
Latest ReviewsSubscribe to our RSS Feeds
Latest Real World Computing

advertisement

Sponsored Links
 
SEARCH
Loading
WEB ID
SIGN UP

Your email:

Your password:

remember me

advertisement


Hitwise Top 10 Website 2010
 
 

PCPro-Computing in the Real World Printed from www.pcpro.co.uk

Register to receive our regular email newsletter at http://www.pcpro.co.uk/registration.

The newsletter contains links to our latest PC news, product reviews, features and how-to guides, plus special offers and competitions.