Dell forced to sell 140,000 monitors for only £9 each
By Stuart Turton
Posted on 2 Jul 2009 at 09:38
Dell is being told to sell 140,000 monitors for only £9 each, after it advertised them at the wrong price.
The pricing mistake was posted on its Taiwanese website at 11pm, with the PC maker advertising the 19in LCD monitors for only NT$500, equating to around £9.
News of the error swiftly spread around the internet, and during the eight-hour period before the company yanked the advertisement 26,000 people placed orders for nearly 140,000 displays, according to Taiwan's Consumer Protection Commission.
The Commission claims it received 471 complaints after Dell subsequently corrected the price to NT$4,800 or £90. In a statement it has ordered the company to honour the original listed price and sell the 140,000 monitors for £9.
"If Dell fails to respond to this directive properly and concretely, then we will consider seeking legal alternatives," the Commission notes in a Chinese language statement.
Dell has apologised for the pricing error and claims it will be "offering reasonable discounts to the orders received under the wrong price," though it claims it's still negotiating with Taiwanese authorities on a final settlement.
From around the web
advertisement
- Laptop bag reviews: nine tested
- Sony VAIO T Series Ultrabook review: first look
- Revealed: the military standards and robots HP uses to test its laptops
- Windows 8: multi-monitors and double standards?
- Why is TalkTalk's year-old porn filter suddenly big news?
- Why are laptop screens so far behind mobiles?
- HP EliteBook Folio review: first look
- The shoebox-sized all-in-one printer
- Forget the Ultrabook: here comes the HP Sleekbook
- HP Spectre XT review: first look
- Why you have to be left in the dark on OS patches
- Is Microsoft mismanaging Windows on ARM?
- Dealing with spam surrogates
- Why 3G broadband can be better and cheaper than ADSL
- Is Twitter bad for business?
- Publishing your email address isn't a security disaster
- Why you'll need a fax machine to develop iOS apps
- Learning to adapt to the mobile web
- Why you shouldn't use WPS on your Wi-Fi network
- Disabled users suffer when software breaks the rules
advertisement
