Sims creator quits EA

 

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By Reuters

Posted on 9 Apr 2009 at 08:57

Famed game designer Will Wright is leaving publisher Electronic Arts to focus on his own multimedia entertainment firm.

Wright is the man behind the wildly popular Sims, as well as the more recent Spore. The Sims and its numerous spin-offs, expansion packs and extensions have sold more than 100 million units worldwide.

Wright is leaving EA after 12 years and will turn his attention to Stupid Fun Club, an entertainment "think tank" developing content across a range of media, including video games, movies, television, the internet, as well as toys.

EA is taking an equity stake in the venture, which Wright founded in 2001. Wright and EA will own an equal share and are the principal shareholders.

"The entertainment industry is moving rapidly into an era of revolutionary change," Wright says in a statement. "Stupid Fun Club will explore new possibilities that are emerging from this sublime chaos and create new forms of entertainment on a variety of platforms."

An EA spokeswoman said there was no disagreement between the company and Wright.

"The way we see it is not all of Will's concepts fit in with the EA business model for interactive entertained and Stupid Fun Club is an opportunity for Will to try new things and new formats," the company claims.

EA will maintain rights to develop games based on the company's projects.

Wright created the original Sims games while at Maxis, the company he co-founded in 1989 and sold to EA in 1997. The game franchise lets players guide virtual people and cities.