New Skittles Twitter homepage not so sweet
By Stuart Turton
Posted on 2 Mar 2009 at 16:21
American confectionary firm Mars may rue its decision to hand over the Skittles homepage to a Twitter feed, following a barrage of abusive tweets from pranksters.
Typing Skittles.com into your address bar now takes you to a Skittles Twitter feed, which amalgamates all the tweets containing the word Skittles on to one page. All the customary website functionality, including contact and product information, is now handled by a garish purple widget that hovers in the corner of the screen.
Bravely, and perhaps somewhat recklessly, the site seems to be unmoderated, resulting in a succession of tweets that most certainly won't be appearing in Skittles adverts any time soon.
"Eating more than eight purple Skittles in one sitting can lead to cancer," reads one Tweet appearing high on the company's homepage.
"My little brother choked to death on a skittle exactly two years ago today," another prankster writes.
The Twitter switch, as one poster notes, seems to have "opened up the brand so we can all deface it."
That said it's clear the move has increased brand awareness, with numerous commentators congratulating the company on a bold piece of marketing. Indeed, the term Skittles has already shot to the top of Twitter's trend list.
Is your business a social business? For helpful info and tips visit our hub.
- iPhone 6 release date, rumours, specs and features: when will the iPhone 6 come out in the UK?
- Google's self-driving cars can speed... "for safety reasons"
- Would you let your child sign up for a Google account?
- Nokia Lumia 530 UK release date and price revealed
- Goodbye Chromebooks? Specs leak for $199 HP Stream
- 20 years of PC Pro: our first A-List
- Wikipedia's "right to be forgotten" protest hits the wrong note
- 3D printing hits the high street for plastic selfies
- 20 years of PC Pro: What amazed us in our first issue
- How Google Glass ruined my lunch hour
- Smartphone battery packs: can a USB power pack beat the festival battery blues?
- Windows Easy Transfer – not so "easy" in Windows 8.1
- Formula 1: what a difference virtualisation makes
- Office of the future: comfy chairs and tablets everywhere
- I went to Glastonbury and the only thing that got high was my smartphone
- 10 ways to make your business more secure
- Top five VoIP mistakes
- How to add in-app purchasing to an iPhone, Android or Windows app
- Remote-control ransomware: TeamViewer and software hardball
- Why laptops with serial ports matter to the Internet of Things
- Make your mobile battery last longer
- Small steps into handling Big Data
- Nexus 5: does it really run stock Android?
- How to get broadband to a garden office
- How to write your company's IT security policy