Four-year-old Kylie stars in new Microsoft ad

 

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By Stuart Turton

Posted on 11 Feb 2009 at 11:58

Microsoft's hit on a novel new way of stopping people being mean about its latest advertising campaign: it stars an almost impossibly cute four-year-old named Kylie.

The advert is intended to explain the simplicity of Microsoft's software, and shows Kylie transferring a photograph of her goldfish to a laptop, colour correcting it in Windows Live Photo Gallery and then emailing it to her family.

"I'm a PC and I'm four-and-a-half," she claims as the ad ends, before tottering off to fiddle with her SQL database, presumably.

Given the lukewarm reaction to Microsoft's attempts at humour, it now appears the company's strategy is to blanket every other possible emotion, following the stab at pride in its last batch of adverts.

Kylie represents a startling contrast to Microsoft's early star, Jerry Seinfeld, who was reportedly paid a cool $10 million before being hastily dropped two adverts in.

While the ad is undoubtedly designed to tug on the heart strings, we can't be the only ones worried about a four-year-old who needs to email her own family.

You can watch the advertisement here, though you'll need Silverlight.