Nvidia wants 30% of integrated graphics market

 

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Posted on 23 Oct 2008 at 09:40

Nvidia believes its new integrated graphics chipset can gobble up around 30% of the market, according to a company executive.

"I personally think that we can be displacing 30% percent of the existing integrated market," Nick Stam, Nvidia's director of technical marketing, tells Laptop Magazine.

"You aren't going to capture it all and Intel is out there in a big way, but if we can get a number of the big vendors that could help our growth on the sales side. We know that five of the major notebook vendors are planning to ship systems with [the 9400M] chip."

Whether that five includes Apple, which has already rolled out the 9400M across its new MacBook Pro range is unclear.

Stam also hinted that a scaled-down version of the 9400M may eventually appear in netbooks, the technology which is currently propping up PC sales across Europe.

We've recently took a first look at Nvidia's integrated graphics offering and were impressed by what we saw. Click here to find out more.

Author: Stuart Turton