PC World rebuked over ink claims
Posted on 8 Oct 2008 at 11:23
PC World has had an advert pulled by the Advertising Standards Authority (ASA) following complaints that it was inaccurate and misleading.
"The UK's largest range of inks to take home today! Choose from over 250 inks from all the top brands. That's loads more than your local Tesco," claimed the advert, which PC World explains was based on a third party investigation.
The investigation counted the number of ink products available for immediate sale at 26 randomly selected stores throughout the UK, and found that the average PC World stocked 315 products, while the nearest competitor, Staples, held only 274.
It was Staples that made the complaint, however, suggesting that it was in fact the supplier with the greatest number of ink products for sale on average.
The ASA upheld the complaint, explaining that the "number and location of stores surveyed was insufficient to substantiate the claim," partly because only one was located in Wales, and none were in Northern Ireland.
"We concluded that the claim "The UK's largest range of inks to take home today!" had not been substantiated and could mislead."
Author: Matthew Sparkes
advertisement
- Need a bit of extra Christmas cash? Grass up your boss, says BSA
- Photoshop Mobile on Android review: first look
- ATI Radeon HD 5970: 42% more expensive in the UK
- Office 2010 Beta – 32-bit or 64-bit – The Choice is Clear
- Why Britain's watchdogs have fewer teeth than goldfish
- Tabbed documents: how to make Office 2010 great
- Outlook 2010 People Pane – does it spell death to Xobni
- Microsoft Outlook 2010 screenshots
- Co-Authoring in Word 2010 and SharePoint Foundation 2010
- Microsoft Outlook 2010 screenshots: Backstage view
- Getting to grips with Microsoft's IT Health Environment Scanner
- Virtualise your servers
- The changing face of travel gadgets
- Build your own distributed file system
- The bulletproof Dell that costs an arm and a leg
- Microsoft Office 2010 Technical Preview: Q&A
- Lawnmowers, the TyTN II and one odd insurance request
- There'll never be a bulletproof OS
- How far can we trust apps?
- Five nice touches in Outlook 2010
advertisement
Printed from www.pcpro.co.uk


