Skip to navigation

PCPro-Computing in the Real World Printed from www.pcpro.co.uk

Register to receive our regular email newsletter at http://www.pcpro.co.uk/registration.

The newsletter contains links to our latest PC news, product reviews, features and how-to guides, plus special offers and competitions.

Latest News

Mobile vendors sign major advertising deal

Posted on 23 Sep 2008 at 08:45

Britain's big five mobile operators have struck a major deal with the Internet Advertising Bureau (IAB) to promote development of mobile advertising.

Vodafone, T-Mobile, Orange, O2 and 3 will appoint the IAB - the group tasked with linking marketers to internet sites - to sell the benefits of mobile advertising.

The operators see mobile advertising as a powerful offering as it allows brands to target consumers based on their location, and at times of the day when they are otherwise hard to reach. However, mobile advertising has so far been slow to take off with analyst estimates suggesting the sector will be worth just £30 million this year.

The IAB claimed an industry survey towards the end of 2007 found that mobile advertising is viewed in much the same way as online advertising was in 2000: lacking standards, measurement systems and case studies to support the medium.

"These are exciting times for the industry. Consumers are becoming more acquainted with mobile as a marketing medium and increasingly accepting of relevant, targeted advertising on their handsets," says Shan Henderson, head of mobile advertising and industry development, at Vodafone.

Author: Reuters

Be the first to comment this article

You need to Login or Register to comment.

(optional)

advertisement

Most Commented News Stories
Latest Blog Posts Subscribe to our RSS Feeds
Latest Reviews Subscribe to our RSS Feeds
Latest Real World Computing

advertisement

Sponsored Links
 
SEARCH
SIGN UP

Your email:

Your password:

remember me

advertisement


Hitwise Top 10 Website 2008