Google gives Insight into search

 

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By Stuart Turton

Posted on 8 Aug 2008 at 08:26

Google has launched a new tool allowing advertisers to analyse search patterns.

Dubbed Insights, the features builds on Google Trends feature, and lets users type in a search term and gauge its popularity around the world over a defined period of time.

Typing in "giraffe", for example, reveals that it was most searched in Tanzania, Kenya and, surprisingly, the UK, while a graph plots spikes and troughs in popularity over the previous month, six months or year.

The results are also plotted on a heat map, allowing you to see at a glance the regions where the term's most popular. Insights also picks out the top related and rising searches, which for giraffe revealed "space giraffe" to be the top rising search.

Results are filterable by region, date and category, meaning that a search for "Orange County" can be narrowed to just bring up search terms to do with the place, rather than the television show.

You can try out Google Insights here.