Google doesn't Digg deal

 

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By Matthew Sparkes

Posted on 28 Jul 2008 at 08:34

Google has walked away from takeover talks with Digg after being rumoured to value the social bookmaking site at $200 million.

The news isn't the end of the world for the founder Kevin Rose, who by now should be used to seeing potential deals go south.

Several companies, including Microsoft and Yahoo, have previously been rumoured to have entered acquisition talks with the site as early as 2006.

"If there ever becomes a partner that can help us achieve our goals, and where two plus two equals 10, then that is something I would consider," said Kevin Rose speaking to the Guardian last month about the potential for an imminent sale.

Reports suggest that the acquisition may have fallen through due to technological incompatibilities, although Digg has proven that it is capable of merging its code with third party's.

Last week Digg announced a tie-in which allows any Facebook user to login to Digg using the same user name and password, drastically increasing the site's theoretical user base.

Google was unavailable for comment at the time of writing.