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According to Ofcom the deregulation will affect around 70% of the UK, though areas with less than four providers such as Hull will continue to be supervised so that the dominant providers don't abuse their market position.

"This is a major step forward in the UK broadband market reflecting the success we have had in promoting effective competition," says Ed Richards, Ofcom chief executive in a statement accompanying the announcement.

"It shows that we are determined to deregulate wherever we can do so in a way that is consistent with the broader public interest. We now need to build on these foundations and see timely investment and a competitive market emerge for next generation access as well."

The decision follows a public consultation, and backing from EU regulators in February.