Now Microsoft pays customers to use its search
By Matthew Sparkes
Posted on 21 May 2008 at 09:26
Microsoft is paying search users by offering cash rebates on certain products found and purchased through its Live Search site.
The new service, called Live Search Cashback, will refund a percentage of the cost of a selection of products from participating retailers.
Searches will return standard results alongside paid results from these retailers, which will be highlighted by a small yellow icon.
The cash rebates will be funded by Microsoft's advertising revenue from retailers, and paid to the user via PayPal, bank transfer or cheque. However, the service is only available in the US.
Unlike Google's technology, Microsoft's new system charges advertisers only when a transaction is completed.
Google's cost-per-click model does not guarantee that a browser will go on to actually buy a product or service they see advertised on search results, and instead charges for all clicks.
The technology is based in part on software from Jellyfish, an advertising firm that Microsoft acquired in 2007. The company operates a website where customers can compare the price of products at several retailers. Those retailers pay Jellyfish for featuring products, and a portion of that fee is given to the customer as a rebate.
The Jellyfish site was down at the time of publication, however, with a notice on the front page claiming that the downtime is needed to "perform necessary service upgrades and enhancements".
Is your business a social business? For helpful info and tips visit our hub.
- Windows 8.1 Update: an abject surrender
- The insane economics of Sky Now TV
- No such thing as a free app... so pay up if you want quality
- Time to outlaw crapware-laden installers
- Windows Phone 8.1 video: hands-on
- Office for iPad: key information
- Why every PC buyer owes Richard Durkin a debt of gratitude
- HTC One M8 vs Samsung Galaxy S5: 2014's big-hitters compared
- Windows XP end of life: key information
- Cut out the broadband jargon? What jargon?
- Make your mobile battery last longer
- Small steps into handling Big Data
- Nexus 5: does it really run stock Android?
- How to get broadband to a garden office
- How to write your company's IT security policy
- Raspberry Pi and Wolfram: a must-have for every child
- Could you get by with Office Web Apps?
- The best Android antivirus apps for 2014
- Headings vs headers: how to use both in Word
- Windows Server 2012 R2: how the Datacenter edition could change SMBs