Apple dominating high-end PC market

 

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Posted on 20 May 2008 at 11:45

Apple now sells over two thirds of high-end PCs in the US, according to figures published by the NPD Group.

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The company's success in the $1,000+ market has given the Mac maker a total market share of 14%. Interestingly, the figures also claim that Apple's desktop sales have increased 45%, the inverse of the current market trend of notebook sales eating into shipments of desktop models.

The robust Apple sales figures are backed up by fellow analysts Piper Jaffray, which claims Apple has 21% of the US market, although the widely-respected IDC pegs Apple's market share at only 6% in the US.

The recent upsurge in Mac sales have been attributed to the release of the iPhone by analysts, as well as dissatisfaction in the market for Windows Vista. Shipments have also been boosted by a halo effect from the hugely successful iPod, with Apple itself claiming a jump in sales of over a half compared to the previous year.

Profit has risen even more dramatically, as the company defied expectations of an economic downturn to post a 36% increase.

Author: Matthew Sparkes