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Thursday 1st May 2008
Asus sees trouble ahead in ultraportable market 11:42AM, Thursday 1st May 2008
Asus believes that an upcoming shortage of Atom processors will give it an advantage over other manufacturers attempting to enter the low-cost ultraportable market.

Demand for Intel's Atom processors, which will power many low-cost laptops launched in the next quarter, has been strong, as a number of manufacturers hurry to launch competitors to Asus's popular Eee PC.

However, reports suggest that demand may be outstripping supply, with Intel apparently unable to fulfil more than 40% of its initial orders.

"We will see a severe shortage of Atom processors that will last well into the third quarter," says Asus CEO, Jerry Shen, speaking to the Financial Times, before explaining that the Eee PC range will be less affected as it does not rely solely on the new chips.

"We will be facing strong competition starting from June which will certainly bring price pressure. But this shortage is good for us because we have two CPU platforms to respond to demand," continues Shen.

Despite these claims, Asus has struggled to meet demand for the Eee PC in the past, due to problems with battery shortages. Last month it emerged that seven out of ten orders for the Eee PC were going unfulfilled.

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