Radiohead: No more freebies

 

Gallery

By Reuters

Posted on 30 Apr 2008 at 09:23

It was a pivotal moment for the music industry which many thought sounded the death knell for recorded music sales, but Radiohead won't be repeating its initiative to let fans pay what they want for their downloads, according to the band's lead singer.

"I think it was a one-off response to a particular situation," Thom Yorke says of the band's decision last October to let viewers pay what they wanted for digital downloads of the new album, In Rainbows.

"Yes. It was a one-off in terms of a story. It was one of those things where we were in the position of everyone asking us what we were going to do. I don't think it would have the same significance now anyway, if we chose to give something away again. It was a moment in time," Yorke tells the Hollywood Reporter.

Radiohead's decision to allow fans to pay into the online equivalent of an honesty box for the album came shortly after it walked away from troubled record label EMI, sparking acres of comment about the future direction of the music industry and the dwindling revenue pot from CD sales.

The band has remained quiet about whether the experiment was a success, with many fans thought to have downloaded the album without paying anything at all. In Rainbows was later released conventionally as a CD, and topped the US and UK charts.

The groundbreaking move towards potentially free music has been adopted by a number of artists including Prince and Nine Inch Nails. Coldplay said earlier this week that it would give away its new single "Violet Hill" free of charge, resulting in the group's website crashing the next day due to demand.

We7 began offering 500,000 tracks for free download earlier this week, with the caveat that each song comes with a pre-roll advert.