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In practice it's a simple process: enter www.msn.co.uk into your browser and you'll be taken to a page offering to "Find My Location".

Microsoft's Live Search, the theory goes, then finds a local landmark or tube station. Then, you can view a local map, find your local pub, get driving directions and check the local weather.

Click here to see how effective Find My Location was when we put it to the test

"This is a great new service for mobile users," claims Hugh Griffiths, director of mobile at Microsoft. "[Find My Location is] perfect for everyday use and giving localised and relevant search results at the click of a button."

You can either access the service by heading to www.msn.co.uk on your phone's browser, or text "MSN" to 63463 and a link will be sent direct to your mobile.

The service is supported by all four of the major phone operators - O2, Orange, T-Mobile and Vodafone - and most mobile phones with a web browser should work.