Computing in the real world
SEARCH FOR: IN:
Guest  Level 00    Register Log in

News 

[Internet]
Monday 17th March 2008
BT threatened with legal action over secret Phorm trial 11:37AM, Monday 17th March 2008
BT is facing legal action after being accused of selling customers' browsing history without their permission.

The trial was linked to BT's deal with the advertising company Phorm, which uses details of users' browsing patterns to provide accurate targeted advertising.

Websites working with Phorm, currently including The Guardian and MySpace, will be able to place more relevant adverts using profiles built up from browsing histories.

A formal opt-in trial with the company is scheduled to be conducted this month with 10,000 BT customers, but a secret test already occurred in June of last year.

Affected users are threatening to take BT to court. "It is very likely that I and others will take legal action against BT for what they did last summer," said BT customer
 
 
ADVERTISEMENT
Stephen Mainwaring, speaking to The Register. Mainwaring noticed unusual DNS activity on his website in June last year, when BT claims it performed the test.

BT denies customer data was compromised. "BT can confirm that we conducted a very small scale technical test of a prototype advertising platform on one exchange in June 2007," says BT in a statement.

"The test was specifically conducted to evaluate the functional and technical performance of the platform. Absolutely no personally identifiable information was processed, stored or disclosed during this trial."

Online privacy is currently a hot topic, with BT, Virgin Media and TalkTalk all signing deals with Phorm to share their users' browsing details. The issue has even reached the attention of the web's creator, Tim Berners-Lee.

"I want to know if I look up a whole lot of books about some form of cancer that that's not going to get to my insurance company and I'm going to find my insurance premium is going to go up by 5% because they've figured I'm looking at those books," said Berners-Lee, speaking to the BBC.

Submit to: Digg  |  Slashdot  |  Del.icio.us  |  Technorati

Related News


BT Verve 500
Cordless, caller display, answering machine, 120 hours standby time, 50 m indoor range, 300 m outdoor range, caller display, telephone book, answering machine
BT Synergy 4500 Twin
Cordless, caller display, answering machine, 300 m outdoor range, caller display, telephone book, answering machine
BT Graphite 1100
Cordless, caller display, 100 hours standby time, 50 m indoor range, 300 m outdoor range, caller display, telephone book
BT Graphite 1500 Triple
Cordless, caller display, answering machine, 100 hours standby time, 50 m indoor range, 300 m outdoor range, caller display, telephone book, answering machine

BT Verve 500
Cordless, caller display, answering machine, 120 hours standby time, 50 m indoor range, 300 m outdoor range, caller display, telephone book, answering machine
estockroom
BT Synergy 4500 Twin
Cordless, caller display, answering machine, 300 m outdoor range, caller display, telephone book, answering machine
miller brothers
BT Graphite 1100
Cordless, caller display, 100 hours standby time, 50 m indoor range, 300 m outdoor range, caller display, telephone book
big box shop
BT Graphite 1500 Triple
Cordless, caller display, answering machine, 100 hours standby time, 50 m indoor range, 300 m outdoor range, caller display, telephone book, answering machine
tesco electrical
Compare Broadband
Broadband?
Compare 50+ packages
Enter your postcode below:
Powered by:
Top 10 Broadband

Columns

Prolog:

Tim Danton believes that we Brits need to become a bit more American to succeed. › See full Opinion