Google cracks down on "domain tasters"
By Simon Aughton
Posted on 28 Jan 2008 at 11:37
Google is planning changes to its AdSense programme to clamp down on the practice of "domain tasting".
Due to go into effect before the end of February, the new policy will mean that internet domains which are less than five days old will not be able to generate revenue through AdSense.
"We believe that this policy will have a positive impact for users and domain purchasers across the web," says Google spokesman Brandon McCormick.
The problem of domain tasting arises from the five day grace period allowed new registrations, which allows those registering the domain to trial the name before paying the registration fee. Domain tasters use this period to assess the ad-generating potential of thousands of domains, dropping the less lucrative ones.
This means that many web users can't register the domain names they want because they're already being used in these money making schemes.
Typically such sites often seek to benefit from mistyped URLs, a practice known as typosquatting, or from URLs that appear to relate to an established company or brand. Dell, for example, recently filed a lawsuit against more than a dozen companies it alleges have made millions of dollars from typosquatting internet domains.
Is your business a social business? For helpful info and tips visit our hub.
- Hello Cortana, it's nice to meet you
- Windows 8.1 Update: an abject surrender
- The insane economics of Sky Now TV
- No such thing as a free app... so pay up if you want quality
- Time to outlaw crapware-laden installers
- Windows Phone 8.1 video: hands-on
- Office for iPad: key information
- Why every PC buyer owes Richard Durkin a debt of gratitude
- HTC One M8 vs Samsung Galaxy S5: 2014's big-hitters compared
- Windows XP end of life: key information
- Why laptops with serial ports matter to the Internet of Things
- Make your mobile battery last longer
- Small steps into handling Big Data
- Nexus 5: does it really run stock Android?
- How to get broadband to a garden office
- How to write your company's IT security policy
- Raspberry Pi and Wolfram: a must-have for every child
- Could you get by with Office Web Apps?
- The best Android antivirus apps for 2014
- Headings vs headers: how to use both in Word