Google cracks down on "domain tasters"
By Simon Aughton
Posted on 28 Jan 2008 at 11:37
Google is planning changes to its AdSense programme to clamp down on the practice of "domain tasting".
Due to go into effect before the end of February, the new policy will mean that internet domains which are less than five days old will not be able to generate revenue through AdSense.
"We believe that this policy will have a positive impact for users and domain purchasers across the web," says Google spokesman Brandon McCormick.
The problem of domain tasting arises from the five day grace period allowed new registrations, which allows those registering the domain to trial the name before paying the registration fee. Domain tasters use this period to assess the ad-generating potential of thousands of domains, dropping the less lucrative ones.
This means that many web users can't register the domain names they want because they're already being used in these money making schemes.
Typically such sites often seek to benefit from mistyped URLs, a practice known as typosquatting, or from URLs that appear to relate to an established company or brand. Dell, for example, recently filed a lawsuit against more than a dozen companies it alleges have made millions of dollars from typosquatting internet domains.
- Tech City: Easy to score when you move the goalposts
- How to remove SkyDrive from the Windows 8.1 Explorer
- Switching from iPhone to Android? Switch off iMessage
- Why is Google pumping more money into Firefox?
- Sky Broadband Shield review
- Samsung Galaxy S4: how to double your battery life
- Motorola Moto G review: first look
- IBM Watson meets Willy Wonka
- Google’s support policies shove users towards Chrome
- Lenovo Yoga Tablet review: first look
- The importance of load balancing
- Windows Phone App Studio: an easy way to create your first Windows Phone 8 app
- The end of Windows XP support: what it really means for businesses
- Don't rely on Chrome's password vault
- Using Buffer to manage your social media
- Microsoft needs its own Steve Jobs
- Forget credit cards: hackers want your Facebook account
- Can't get fast enough broadband? Here's what to do
- Leap Motion and the battle against UI stagnation
- How to build a really bad network