Toshiba shelves OLED plans

 

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By Reuters

Posted on 11 Dec 2007 at 10:53

Toshiba has shelved plans to sell 30in TVs with OLED displays in 2009/10 because of the cost of mass production.

Toshiba will stick to its plans to commercialise smaller OLED displays for mobile phones next year, and says it will watch markets and technological developments to see whether making OLED TVs could become commercially viable in the future.

Home electronics rival Sony began sales of 11in OLED TVs in November, but the development costs have limited its shipments to 2,000 units per month. Despite this, Sony has confirmed that it plans to press ahead with its 3mm thick OLED television, which will be available on a limited basis in the US in 2008.

Display and TV makers see OLED displays as a possible growth driver, as they produce brighter images, use less power, and are thinner because they do not need the backlights used in liquid crystal displays.