Nokia predicts future of entertainment

 

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By Matthew Sparkes

Posted on 11 Dec 2007 at 08:56

A quarter of the entertainment consumed by 2012 will be created by members of the public, claims Nokia.

The company suggests that "circular entertainment" will become more far more popular in the near future - where media is created, edited and distributed within social networks.

"We think it will work something like this; someone shares video footage they shot on their mobile device from a night out with a friend, that friend takes that footage and adds an MP3 file - the soundtrack of the evening - then passes it to another friend," says Mark Shelby, vice president of multimedia at Nokia.

"That friend edits the footage by adding some photographs and passes it on to another friend and so on. The content keeps circulating between friends, who may or may not be geographically close."

The claims are based on a report by the Future Laboratory which shows that people are increasingly watching content on sites such as YouTube, with traditional media getting less attention.

The survey showed that nearly a quarter of "trend setting" consumers already bought movies in digital formats, with over a third buying their music as MP3s. Over a third also watched TV over the internet, and nearly half regularly used IM.

One fifth of those surveyed also regularly uploaded content to the internet from their mobile phone.

"Consumers are increasingly demanding their entertainment be truly immersive, engaging and collaborative. Whereas once the act of watching, reading and hearing entertainment was passive, consumers now and in the future will be active and unrestrained by the ubiquitous nature of circular entertainment," says Tom Savigar, trends director at The Future Laboratory.