News
[PSUs]| Monday 29th October 2007 |
The handsets, which will be available online, and through Apple, O2 and Carphone Warehouse stores, will be limited to two per customer and only purchasable using a credit or debit card, allowing the company to track payments.
Apple says the new policy is aimed at preventing individuals buying extra handsets to resell, and discouraging those who purchase
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The move will also apply to Apple's partners, O2 and Carphone Warehouse, with a spokesperson for O2 saying that "iPhone sales were always going to be done on a credit card basis. That was our plan from the beginning."
Apple claims that nearly a quarter of a million iPhones, out of the 1.4 million sold in the US since its June launch, were bought with the express purpose of being unlocked, which could account for its new-found wariness. When the iPhone was launched in the US, customers were allowed to purchase up to five of the handsets.
Despite the new limits Apple still hopes to sell 10 million iPhones by the end of 2008.
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