Radiohead lets fans choose price of new album download
By Matthew Sparkes
Posted on 1 Oct 2007 at 14:41
Radiohead is gambling on the goodwill of its fans by allowing them to choose how much they want to pay to download the band's new album.
The album, In Rainbows, will be available for download several weeks before the CD hits the shops. The checkout screen includes a text box rather than a price, allowing the user to enter any amount that they feel is appropriate - even down to £0.00.
If this all seems a little baffling, then clicking the help icon simply explains that, "It's up to you." Clicking it again urges, "No, really, it's up to you."
In Rainbows, over two years in the making, will be released as a download on 10 October, but won't be available physically until the 3rd December. The £40 record consists of the album on CD as well as on two vinyl discs, an extras CD containing further tracks, a lyric book and the right to download the digital version of the album. The appeal of such a pack to collectors should mean that physical sales will remain strong.
Radiohead split with its record label, EMI, in 2004. It's an interesting experiment, the results of which could lend ammunition to the debate of whether music is overpriced, and whether record companies are unnecessary middlemen. The only question remaining is which side of the argument it will back up.
- Play it again: Berlin's Computer Game Museum
- Switching from iPhone to Android: what I miss, what I don't
- Tech City: Easy to score when you move the goalposts
- How to remove SkyDrive from the Windows 8.1 Explorer
- Switching from iPhone to Android? Switch off iMessage
- Why is Google pumping more money into Firefox?
- Sky Broadband Shield review
- Samsung Galaxy S4: how to double your battery life
- Motorola Moto G review: first look
- IBM Watson meets Willy Wonka
- The importance of load balancing
- Windows Phone App Studio: an easy way to create your first Windows Phone 8 app
- The end of Windows XP support: what it really means for businesses
- Don't rely on Chrome's password vault
- Using Buffer to manage your social media
- Microsoft needs its own Steve Jobs
- Forget credit cards: hackers want your Facebook account
- Can't get fast enough broadband? Here's what to do
- Leap Motion and the battle against UI stagnation
- How to build a really bad network