Nokia releases $25,000 mobile

 

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By Reuters

Posted on 27 Sep 2007 at 11:34

The luxury unit of Nokia is selling a phone designed jointly with Ferrari for the princely sum of $25,400.

The Vertu segment of Nokia produced the Ascent Ferrari 60 phone to celebrate Ferrari's 60th anniversary. Designed to emulate the style of the super car, the phone is encased in red and black Ferrari leather with black lacquer stripes running at the sides, and features a hand-polished titanium chassis.

"We worked very closely to develop this limited edition of 60 phones. Detailing on the phone is inspired by detailing on a number of Ferrari cars," says Vertu spokeswoman Elizabeth Maragh.

The Ferrari inspired phone is not the first time that an electronics company has teamed up with a designer. Earlier this week Italian designer Giorgio Armani joined forces with Samsung Electronics to design a television and a mobile phone.

Designers Dolce & Gabbana have worked with Motorola to create a gold-colored version of the RAZR mobile phone model and Prada has developed a luxury phone with LG Electronics.

Nokia will be selling the phone in its London, Paris, Hong Kong and Singapore stores. We don't expect queues around the block.

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